ROLE OF MARKETING IN BANKING
Before starting our discussion it is necessary that we should know that what isthe definition of the bank and the marketing than we can easily understand thatrole the marketing in the banking sector.
BANK, ACCORDING TO THE HARBURT HURT
“A banker is one who in the ordinary course of businesshonors cheques drawn upon him by persons for whom herecieves money on current account”
BANK, ACCORDING TO THE HARTLEY WITHERS
A manufacurer of credit and a machine for facilitatingexchanges
Banks play a vital role in every country’s economy.Because they daily involve in accuring funds andproviding loan to the individual persons, industry,corporate sector etc. Banks provide several types of services to their clients.We all know well that now the era has changed andknow people want innovation in every thing so that is why mostly banks areusing the marketing approach for providing better services to their clients.
The aniticipation, management, and satisfaction of demand through the exchange process
The marketing management philosophy that holds achieving organizationalgoals depends on knowing the needs and wants of target market and deliveringthe desired satisfactions better than competitiors.Now it is very crystal and clear that banking and marketing are two differentterminologies.