Case Study : The Power of I deasIntroduction
Today, Indian society can best be classified into three categories. The firstcategory of people is that of well-established business families, such asthe Mittals, Tatas, Ambanis, Birlas and the like. These families have a verystrong base, with most individuals following the family business traditionpassed on from generation to generation. Most of these companies have astrong management team, and are now going global. World trust in theIndian corporate sector is increasing like never before. The secondcategory is dominated by young graduates who are an integral part of Indian business growth. In fact, India has graduated a huge number of individuals with management degrees over the past decade. Withinformation technology and multinational corporations on the rise in India,young entrepreneurs serve as the backbone of many flourishingenterprises. The third category of society would be product-basedbusinessentrepreneurs. Youwill find them inevery big city,town, or village inIndia. Educationalqualifications do not mean much to them;rather, they rely on sheer entrepreneurshipability that include training, experience,customer service skills, networking, hard work,and innovation.
Submitted By: Group 7
Aditi Narayan (08PG074)Albert Rohan Silas (08PG079)Bhargav B D (08PG086)Garima Chopra (08PG087)Priyanshu Mishra (08PG335)Raksha Neogi (08PG104)Ranjini Ballal (08PG339)Sulabh Sharma (08PG347)
Submitted to:Dr. Kishan Rao