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Understanding EngagementOnline
London, September 12
th
, 2007
 
Proprietary and Confidential Do not distribute without written permission from comScore
Understanding Engagement
Why the debate on engagement?What do the different metrics tell us?What does this mean?
 
Proprietary and Confidential Do not distribute without written permission from comScore
Name (app/domain) url_host/bytes sent url_dir/bytes received url_page source event_time Method Reply Counter user_session_id
aol.com-prop www.aol.com-prop / / AOL Prop 17JUN2002:00:10:14.58Post 200 77674214 3440268804263waol.exe 615 1274 Application 17JUN2002:00:10:14.58Application 000 77674214pogo.com aol17.pogo.com vl5 vl5auth.jsp AOL Prop 17JUN2002:00:10:52.12Post 200 77674252 3440268804263pogo.com aol.pogo.com rooms roomtabs.jsp AOL Prop 17JUN2002:00:10:52.18Post 200 77674252 3440268804263pogo.com aol.pogo.com login entry.jsp AOL Prop 17JUN2002:00:10:53.15Post 200 77674253 3440268804263pogo.com aol17.pogo.com rooms roomtabs.jsp AOL Prop 17JUN2002:00:10:55.15Post 200 77674255 344026880426364.12.148.239 64.12.148.239 / sync HTTP 17JUN2002:00:11:02.02Post 504 77674262 3440268804263atwola.com ar.atwola.com html/93060473/5695 aol HTTP 17JUN2002:00:11:12.18Get 200 77674272 3440268804263loadqm.exe 1164 5198 Application 17JUN2002:00:10:52.18Application 000 77674272pogo.com aol17.pogo.com rooms roomtabs.jsp NonProxy 17JUN2002:00:11:12.85Get 200 77674272 3440268804263pogo.com aol.pogo.com rooms roomtabs.jsp NonProxy 17JUN2002:00:11:12.85Get 302 77674272 3440268804263atwola.com ar.atwola.com html/93133359/240456 aol HTTP 17JUN2002:00:11:14.09Get 200 77674274 3440268804263aol.com sa.payment.aol.com sa v2.0 AOL Prop 17JUN2002:00:11:17.43Post 200 77674277 3440268804263aol.com aolsearch.aol.com / dirsearch.adp AOL Prop 17JUN2002:00:11:30.46Post 200 77674290 3440268804263aol.com search.aol.com / redirect.adp AOL Prop 17JUN2002:00:12:16.97Post 200 77674336 3440268804263ct.us www.munic.state.ct.us BETHEL bethel.htm HTTP 17JUN2002:00:12:18.76Get 200 77674338 3440268804263ct.us www.munic.state.ct.us BETHEL bethel.htm NonProxy 17JUN2002:00:12:29.68Get 200 77674349 3440268804263ct.us vvv.munic.state.ct.us bethel townhi.htm HTTP 17JUN2002:00:12:48.60Get 200 77674368 3440268804263ct.us vvv.munic.state.ct.us bethel services.htm HTTP 17JUN2002:00:13:49.36Get 200 77674429 3440268804263ct.us vvv.munic.state.ct.us bethel bethel.htm HTTP 17JUN2002:00:14:11.82Get 200 77674451 3440268804263ct.us vvv.munic.state.ct.us bethel govt.htm HTTP 17JUN2002:00:14:38.66Get 200 77674478 3440268804263aol.com-prop www.aol.com-prop / / AOL Prop 17JUN2002:19:35:12.78Post 200 77744112 8619999690919weddingchannel.com weddingchannel.com / / HTTP 17JUN2002:19:36:20.65Get 200 77744180 8619999690919aol.com sa.payment.aol.com sa v2.0 AOL Prop 17JUN2002:19:36:54.54Post 200 77744214 8619999690919weddingchannel.com wedding.weddingchannel.com search_purchase search_results.asp HTTP 17JUN2002:19:37:04.24Get 200 77744224 8619999690919weddingchannel.com wedding.weddingchannel.com search_purchase one_reg.asp HTTP 17JUN2002:19:37:15.88Get 302 77744235 8619999690919weddingchannel.com wedding7.weddingchannel.com search_purchase guest_view_store_ga.asp HTTP 17JUN2002:19:37:46.97Get 200 77744266 8619999690919aol.com-prop www.aol.com-prop / / AOL Prop 18JUN2002:19:58:16.37Post 200 77831896 868442421674464.12.148.239 64.12.148.239 / sync HTTP 18JUN2002:19:59:47.22Post 504 77831987 8684424216744waol.exe 15617 264333 Application 17JUN2002:00:10:52.32Application 000 77831987insurance.com www.insurance.com / entry.asp HTTP 18JUN2002:20:00:11.55Get 302 77832011 8684424216744
comScore Methodology
 
World Wide representative panel of 2 million opted-in consumers withmembers in 171 different countriesPassive measurement of 
all 
online behaviour of panel membersEnumeration studies provide online population projections anddemographic weighting against each national marketData delivery via syndicated online interface, MyMetrix
Proxy Server 

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