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Consumer Attitudes on Podcast Advertising
January 2010
Tom Webster - Vice President, Strategy and MarketingEdison Research
How The Survey Was Conducted:
4787 total interviews nationwideParticipants were recruited from on-air promotions in podcastsby leading podcast aggregators including: NPR, RawVoice,Revision3 and WizzardInterviews conducted 10/20 - 11/16, 2009Data is weighted by age and sex according to national data fromthe 2009 Edison/Arbitron Internet & Multimedia Survey
Who Was Interviewed:(Age)
Men59%Women41%
Under 1813%18-2422%25-3419%35-4419%45-5415%55 or older12%
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