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Market Study of low calories food Product in Indian Market

Market Study of low calories food Product in Indian Market

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Published by avaneetdwivedi

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Published by: avaneetdwivedi on Jan 31, 2010
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06/07/2013

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CHAPTER: 1
INTRODUCTION
1.1. Introduction of Report
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This report provides an overview of new product development and feasibility of that low calories chips andwafer in market, its impacts on the market environment and its vulnerability problems like huge loss in profit, high risk involvement, over utilization of resource, large investment. The aim of the report is toidentify significant challenges to the new product development of low calories wafer in India that arisefrom consumption pattern ,changing lifestyle, risks, resource constraints and social or political responsesfor the organization to be competitive in market. The report also considers a range of response strategies being developed and explored at various product development stages. Upon completion, this work will becirculated as a discussion paper to researchers, organization, and other stakeholders.
 New product development 
(NPD) is the term used to describe the complete processof bringing anewproductor service to market. There are two parallel paths involved in the NPD process: one involvesthe idea generation,product design,and detail engineering; the other involves market researchandmarketing analysis. Companies typically see new product development as the first stage in generatingand commercializing new products within the overall strategic process of  product life cycle managementused to maintain or grow their market share
 Feasibility study
is an integral part of a New product development. Whether it’s for the creation of a new product or the expansion of an existing one, the product cycle is similar, for purposes of new productdevelopment the components in this cycle can be divided into four basic stages.Differing amounts of time may be required for each stage in the product cycle, depending on the particularsof the product and the consumption trend. Typically, it takes 3 month or even more for a product to movefrom preliminary planning to product launch execution. Key aspects of the product cycle seem to recur during the development process. The information obtained in the evaluation stage provides the impetus for the idea pursued in the next round of planning in new product development. This new product stages are aseries of ever-improving estimates as to how the product will grab the market share. Each stage providesmore information. When evaluated and applied to the succeeding stage, ways to accomplish, the productdevelopment come into sharper focusThe structure of this chapter is as follows. We begin with underlining the importance of NPD for thecontinued growth and health of new product developed by the firm. Next, literature concerning success andfailure in new product development is reviewed. After that, we discuss the role and importance of consumer research in the NPD process, both at the early stages (consumer research) and at the later stages(consumer research for verification) with different type of analysis. Specifically, we consider the need for 
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consumer research in the early stages and then explore in detail the criteria for effective strategic consumer research for low calories wafer. Finally, this chapter ends with finding of the report and suggestion for  batter implementation of new product development and conclusion.
1.1.1. Scope of the Report
The report covers an overview of the consumption trend of the low calories packed foods along withthe position of the snak foods like wafer and chips in India.
The report will focus on the new product in packed food categories i.e. low calories wafer and chips,its market potential, the growth of the market in Ahmedabad and what are the challenges and opportunitiesthat the new product will face. On the competitive landscape, the report lays out the major steps for thenew product lunching by the companies that functions within the Ahmedabad territory and the strategiesthat company will follow to capture the major chunk of the market share and the feasibility of that productin market.The concluding part of the report covers the drivers affecting the new product attractiveness and the future prospects of the new product in Ahmedabad
1.1.2. Research Objective of Report
To study the future growth and sustainability of new product
 
in Ahmedabad.
To make the potential market analysis of new product in Ahmedabad
To study the market attractiveness of the new product in Ahmedabad.
To study the impact of consumer consumption trend on new product
To study the marketing tactics and technological skills required for the new product launch
 
1.2. Introduction New product development for low calories packed wafer and chips
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