consumer research in the early stages and then explore in detail the criteria for effective strategic consumer research for low calories wafer. Finally, this chapter ends with finding of the report and suggestion for batter implementation of new product development and conclusion.
1.1.1. Scope of the Report
The report covers an overview of the consumption trend of the low calories packed foods along withthe position of the snak foods like wafer and chips in India.
The report will focus on the new product in packed food categories i.e. low calories wafer and chips,its market potential, the growth of the market in Ahmedabad and what are the challenges and opportunitiesthat the new product will face. On the competitive landscape, the report lays out the major steps for thenew product lunching by the companies that functions within the Ahmedabad territory and the strategiesthat company will follow to capture the major chunk of the market share and the feasibility of that productin market.The concluding part of the report covers the drivers affecting the new product attractiveness and the future prospects of the new product in Ahmedabad
1.1.2. Research Objective of Report
To study the future growth and sustainability of new product
To make the potential market analysis of new product in Ahmedabad
To study the market attractiveness of the new product in Ahmedabad.
To study the impact of consumer consumption trend on new product
To study the marketing tactics and technological skills required for the new product launch
1.2. Introduction New product development for low calories packed wafer and chips