Toronto, Ontario, 416 317 email@example.com linkedin.com/in/andrewballenthin
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To excel at creating and managing industry leading growth and retention marketing programs at asenior level for an entrepreneurial and dynamic company.
Overview of Industry Experience
16+ years in business to consumer: beverages, hospitality, household goods, home and real estate, health and wellness.8+ years in business to business: supply chain, retail stores, hospitality and business consulting.International experience working with 15 countries; 6+ years based in England, 3 years in international wine import/export.
– The ability to offer creativity, vision and hands-on impact with diverse groups of people byinspiring them to apply their potential toward the achievement of a common short or long term goal.
– Able to listen well and probe statistics, research and work with people to gain insightinto meaningful trends and then write, present and implement programs with high levels of buy-in.
Social Media Marketing
– Over 2,500 hours invested in researching and applying social media. Achieved anaudience reach of 1.8 million through LinkedIn. My work has received the following media coverage;interviewed 3 times by the Wall Street Journal This Morning in 12 months, featured as the marketing expertview by Quebecor for a story run in 26 major regional papers, interviewed on Rogers’ television and more.
Employment and Key Achievements Overview
Sol Solutions 2005 – PresentFounder, President, Marketing Consultant – Canada
Worked with over 30 businesses specializing in branding and integrated marketing strategies and programs.Clients included Volvo, Molson, Labatt, Quebecor, Harley Davidson and a wide variety of small businesses.
Created and ran Blog-Off I and II. For Blog-Off II $45,000 in prizes was raised, 7 judges recruited,and contestants entered from 6 countries. Media mentions by Quebecor, WSJ and MarketingVOX.
Envisioned and delivered an integrated public relations event between Harley-Davidson and a VolvoGroup business; 4 industry papers reported on it and a magazine gave a cover page feature.
Delivered innovative re-branding implementation, sales collateral, websites, sales promotions andpublicity events for clients seeking industry differentiation and growth programs.
Presented on integrated marketing and social media to attendees at Milton Chamber of Commerce,Executive Mentors Group, Microsoft Headquarters, PMI regional annual meeting and more.
Enhanced Marketing Solutions 2004 – 2005Director, Marketing – Canada
Responsible for managing Rothman’s Benson and Hedges (RBH) and Arrow Truck Sales, a Volvo GroupCompany. Duties included supplier management of 15 premium companies; Sharp Electronics, FriscoBay/Direct Cash and providing solutions for RBH national clients like Canadian Tire and Gateway Newstands.
Successfully redesigned branding, product positioning, pricing and sales processes for 2buying/loyalty groups. This was quoted as one of RBH’s best launches in their company’s history.
Achieved campaign results of 11+% response rate and 1.1% total database conversion to sales.
Revamped supplier management practices and substantially increased profit margins from previousyear while growing from $0 to $1,000,000 in new sales in 6 months.
Successfully created and implemented a new brand position and campaign for Arrow Trucks Sales.Also worked in cooperation with Ryder Rentals at a national level for new program rollout.