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Andrew Ballenthin Marketing & Social Media Resume

Andrew Ballenthin Marketing & Social Media Resume

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Published by Andrew Ballenthin
Andrew's passion is branding, integrated marketing and thinking outside of the box when it comes to creating growth strategies and programs. Having worked with corporations like Harley Davidson, Molson, Labatt, Quebecor, Volvo Group, Thorn EMI, Sharp, Direct Cash, Rothmans Benson and Hedges, Canadian Tire, Gateway Newstands, UPS and Texaco Andrew enjoys the challenges of complex growth plans. His 10+ years in digital marketing and work with small businesses have enabled him to apply flexible branding, integrated marketing and growth programs in this space too.

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2009/10 Media and Speaking Highlights - Social media from a marketing perspective:
- In 12 days #BlogOff2 generated 27,700 page views, 1,262 comments and 110 blogs
- Worked with over 40 international writers for his blog
- 2009 blogging achievements; 360+ posts, 2,100+ comments in addition to a peak web ranking of U.S. - 22,381, Canada - 19,387
- 1 of 10+ expert presenters for Social Media Telesummit 2010: presenting on LinkedIn
- 3 interviews with the Wall Street Journal This Morning
- Featured interview in Money section of Canoe.ca article and 26 Quebecor dailies
- Presented at Microsoft Headquarters Canada
More details available on http://ca.linkedin.com/in/andrewballenthin
Andrew's passion is branding, integrated marketing and thinking outside of the box when it comes to creating growth strategies and programs. Having worked with corporations like Harley Davidson, Molson, Labatt, Quebecor, Volvo Group, Thorn EMI, Sharp, Direct Cash, Rothmans Benson and Hedges, Canadian Tire, Gateway Newstands, UPS and Texaco Andrew enjoys the challenges of complex growth plans. His 10+ years in digital marketing and work with small businesses have enabled him to apply flexible branding, integrated marketing and growth programs in this space too.

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2009/10 Media and Speaking Highlights - Social media from a marketing perspective:
- In 12 days #BlogOff2 generated 27,700 page views, 1,262 comments and 110 blogs
- Worked with over 40 international writers for his blog
- 2009 blogging achievements; 360+ posts, 2,100+ comments in addition to a peak web ranking of U.S. - 22,381, Canada - 19,387
- 1 of 10+ expert presenters for Social Media Telesummit 2010: presenting on LinkedIn
- 3 interviews with the Wall Street Journal This Morning
- Featured interview in Money section of Canoe.ca article and 26 Quebecor dailies
- Presented at Microsoft Headquarters Canada
More details available on http://ca.linkedin.com/in/andrewballenthin

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Published by: Andrew Ballenthin on Jan 31, 2010
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Andrew Ballenthin
Toronto, Ontario, 416 317 7313andrew@solsolutions.ca linkedin.com/in/andrewballenthin
1 of 4
Career Objective
To excel at creating and managing industry leading growth and retention marketing programs at asenior level for an entrepreneurial and dynamic company.
Overview of Industry Experience
16+ years in business to consumer: beverages, hospitality, household goods, home and real estate, health and wellness.8+ years in business to business: supply chain, retail stores, hospitality and business consulting.International experience working with 15 countries; 6+ years based in England, 3 years in international wine import/export.
Key Skills
 
Leadership
– The ability to offer creativity, vision and hands-on impact with diverse groups of people byinspiring them to apply their potential toward the achievement of a common short or long term goal.
 
Communication
– Able to listen well and probe statistics, research and work with people to gain insightinto meaningful trends and then write, present and implement programs with high levels of buy-in.
 
Social Media Marketing
– Over 2,500 hours invested in researching and applying social media. Achieved anaudience reach of 1.8 million through LinkedIn. My work has received the following media coverage;interviewed 3 times by the Wall Street Journal This Morning in 12 months, featured as the marketing expertview by Quebecor for a story run in 26 major regional papers, interviewed on Rogers’ television and more.
Employment and Key Achievements Overview
Sol Solutions 2005 PresentFounder, President, Marketing Consultant – Canada
Worked with over 30 businesses specializing in branding and integrated marketing strategies and programs.Clients included Volvo, Molson, Labatt, Quebecor, Harley Davidson and a wide variety of small businesses.
 
Created and ran Blog-Off I and II. For Blog-Off II $45,000 in prizes was raised, 7 judges recruited,and contestants entered from 6 countries. Media mentions by Quebecor, WSJ and MarketingVOX.
 
Envisioned and delivered an integrated public relations event between Harley-Davidson and a VolvoGroup business; 4 industry papers reported on it and a magazine gave a cover page feature.
 
Delivered innovative re-branding implementation, sales collateral, websites, sales promotions andpublicity events for clients seeking industry differentiation and growth programs.
 
Presented on integrated marketing and social media to attendees at Milton Chamber of Commerce,Executive Mentors Group, Microsoft Headquarters, PMI regional annual meeting and more.
Enhanced Marketing Solutions 2004 2005Director, Marketing – Canada
Responsible for managing Rothman’s Benson and Hedges (RBH) and Arrow Truck Sales, a Volvo GroupCompany. Duties included supplier management of 15 premium companies; Sharp Electronics, FriscoBay/Direct Cash and providing solutions for RBH national clients like Canadian Tire and Gateway Newstands.
 
Successfully redesigned branding, product positioning, pricing and sales processes for 2buying/loyalty groups. This was quoted as one of RBH’s best launches in their company’s history.
 
Achieved campaign results of 11+% response rate and 1.1% total database conversion to sales.
 
Revamped supplier management practices and substantially increased profit margins from previousyear while growing from $0 to $1,000,000 in new sales in 6 months.
 
Successfully created and implemented a new brand position and campaign for Arrow Trucks Sales.Also worked in cooperation with Ryder Rentals at a national level for new program rollout.
 
 
Andrew Ballenthin
Toronto, Ontario, 416 317 7313andrew@solsolutions.ca linkedin.com/in/andrewballenthin
2 of 4
Cash Converters Canada Inc. 2003Vice President, Business Solutions / CRM Consultant – Canada
Assessed the feasibility of a new technology program and reviewed the existing web site. Analyzedfinancial, legal, technology and implementation needs for head office and 30 franchisee businesses.Presented the new solution at the annual conference and gained exceptional buy-in for change.
WineSmart BV 1999 2003Vice President, Marketing & Operations – European Union, UK, USA, Australia, etc.
 
Created, implemented and managed marketing, call centre, logistics, customs tax and technology programs fora start-up B2C and B2B wine business for international import and European Union export.
 
Spearheaded a cutting edge internet site and PR campaign with Texaco and UPS for Europe’s firstprogram to order online and have the product delivered to a gas station for pick-up.
 
Acquired new customers and transitioned the company into a B2B supply chain business thatimported internationally and exported to 15 countries over 700 premium wines.
Thorn EMI plc
 
(An International Retailer)
1993 – 1999
Received a variety of promotions over a 6-year period due to developing, implementing and managingprograms that improved business performance at a multi-million dollar level. Thorn EMI was a multi-nationalbusiness specializing in the home furnishings including entertainment, furniture and consumer credit/financing.
Director, Business Planning, Strategy – United Kingdom
 
Lead marketing and operations strategic planning in a senior management team for acutting edge retail proposal to launch a new chain of stores.
 
Successfully managed annual business plan creation and sign-off for a retail division’ssenior management team on behalf of CEO and Nomura Securities.
 
Successfully led the creation of a strategic 5-year restructuring plan for 2 CEO’s andNomura Securities. The company implemented the plan and returned to aggressivegrowth mode. Cash flow has increased by over 300% due to the efficiencies gained.
Brand / Product Manager – United Kingdom
 
Managed the product portfolio of over 600 product lines and $50 million budget.
 
Implemented changes resulting in 10% improved gross margin and reduced cashspend of $5 million. Increased sales in key revenue category by over 25% andimproved annual net cash flow directly by $2 million.
Direct Sales / Project Manager – Canada, United States
 
Created and managed a direct sales call centre. Achieved the most profitable operationout of 4 centres and wrote Best Practice guidelines for North America.
 
Conducted segmentation analysis on customer base and determined new targetmarkets and effectively implemented advertising campaigns to capture business.
Retail Sales Person / Assistant Store Manager – Canada
 1997-19991996-19971993-19961993-1993
2001 Futon 1990 1993
Responsible for a furniture retail chain of nine stores in Ontario. Received promotion due to effectivemanagement of marketing and operations resulting in increased sales.
Regional Manager – Ontario
 
Managed staff of 40. Responsible for managing marketing, merchandising and smoothrunning of all stores.
 Retail Sales Person / Store Manager
1991 – 19931990 – 1991
 
 
Andrew Ballenthin
Toronto, Ontario, 416 317 7313andrew@solsolutions.ca linkedin.com/in/andrewballenthin
3 of 4
Training and Education
Terminal Ill Volunteering & Care - Peel HospiceOntario Data Privacy - Cassels BrockStrategic Marketing and Planning - Chartered Institute of MarketingAdvanced Market Research - Chartered Institute of MarketingWeb Design Planning - Chartered Institute of MarketingCognos - Product & Customer Dbase - Thorn plcLeadership in Management - Dale CarnegieXcellence in Management - Thorn Americas/Zerox Certified TrainerSales and Management Communication - Dale Carnegie, Fred Pryor, Zerox - Certified TrainerProject and Time Management - Fred Pryor, Franklin Quest - Certified TrainerIntermediate Adobe in Illustrator and PhotoshopCollege - Business Administration - Toronto School of BusinessGrade 13 Honors - Kitchener Waterloo Collegiate
Public Speaking and Media Accomplishments
2009/10 Highlights - Practical social media from a marketing perspective.- Created and directed Blog-Off contests with over 40 bloggers participating, 7 judges and $45,000 in prizes- Blog-Off II achieved 27,700 page views, 110 blog posts, 1,262 comments in 12 days- Featured as noted expert by Quebecor across 26 papers and several news websites, including Canoe.ca- Received story coverage on Blog-Off contest on Huffington Post news site- 3 interviews with the Wall Street Journal This Morning in 12 months- Expert interview with MarketingVOX- Presented at Microsoft Headquarters Canada- Presented to the Milton Chamber of Commerce- Presented to The Executive Mentors Group- Presented to Strickland Associates' client base- Panel presenter for Project Management Institute (PMI)- Seminar instructor for 2010 Social Media Telesummit- Guest presenter at Leesa Barnes’ Podcasting breakfast- Interviewed on Rogers television- 4 online TV/Radio interviews with ThatChannel.com- 3 expert video casts by youBusinessChannel.com- 4 program interviews on BlogTalkRadio.com 2009- Co-authored articles with Ecademy co-founder Penny Power- Interviewed Charlene Li, David Tokheim, Penny Power- Worked with 50+ social media marketing professionals and writers across 5 countries- Achieved over 135,000 page views, 350+ posts, 2,100+ comments on personal blog in 12 months- Directing 13 volunteer media and marketing people across 5 countries in post Blog-Off Contest which willachieve a reach of over 4 million people online via audio/video casts, blogs, press releases, Twitter, LinkedIn,Facebook and more. Mass media mentions by Quebecor, Wall Street Journal This Morning, and MarketingVOX.- Upcoming feature in white paper by Mindeliver Media- Upcoming full chapter feature in Conrad Hall's book, Voices of Influence in 2010- Upcoming listing in Conrad Hall’s North American social media directory

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