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Distimo Report October 2009 - Apple App Store, BlackBerry App World & Android Market
Cross-store Publishers and Applications: Price Differences
PublisherApplicationAppleBlackBerryAndroidGameloft1 vs 100™$0.99$2.99$2.99CSI: Miami™$0.99$2.99$2.99NFL 2010$2.99$4.99$2.99HandmarkAstraware Casino$0.99$7.99-Astraware Solitaire-$7.99$4.99Astraware Sudoku$2.99$7.99$4.99SHAPEServicesIM+ for Skype$4.99$29.99-Hands-onMobileAstrology ZonePremier$1.99$4.99$0.99
Please note that applications published in BlackBerry App World need to be priced at at least $2.99.
While some publishers use the same prices for their applications in all stores (like NBADigital’s game NBA Game Time 2009-10), others use different prices for their titles indifferent stores.The publishers displayed above publish the same application titles in multipleapplication stores, but use different prices in different stores. The absolute pricedifference among stores is most extreme for IM+ for Skype, which is priced at $4.99on the Apple App Store (on sale since May) and $29.99 on BlackBerry App World.Gameloft publishes applications in all three stores, and priced the games 1 vs 100and CSI: Miami higher on both BlackBerry App World and Google Android Marketthan on the Apple App Store. NFL 2010 was even priced at $4.99 on BlackBerry AppWorld, while it was priced at $2.99 on both Google Android Market and the AppleApp Store. Handmark’s Astraware Casino is another example of an application pricedmuch higher on BlackBerry App World ($7.99) than on the Apple App Store ($0.99).As can be seen above, the average price of the daily 100 highest ranked applicationson BlackBerry App World was around $5.33, while Apple’s average price was not evenhalf of that ($2.50). This could be caused by BlackBerry’s policy to price applicationsat at least $2.99; we will explore this in more detail below. For Google AndroidMarket, we distinguished the Applications and Games category; the average price forApplications was signi
cantly higher at $3.26 than for Games ($2.72). The decreasein average price on the Apple App Store in the beginning of September was causedby MobileNavigator North America ($69.99) leaving the top 100. The average price forapplications on BlackBerry App World has been increasing since we started trackingthe store at the end of September, while the average price on the Apple App Store andGoogle Android Market have remained fairly stable.October 15
, Apple introduced support for in-app purchasing for free applications.Since then, we have been monitoring all free in-app purchasing applications, andbroke the 40 best performing applications down into the categories they werepublished in. Most of these applications were published in the Games and SocialNetworking categories (13 out of 40), followed by the categories Books andEntertainment.As can be seen in the upper left graph, the average price of the 100 highest rankedapplications on BlackBerry App World was signi
cantly higher than on the Apple AppStore and Google Android Market. To see whether this also applies to applicationsof the same publishers, we analyzed all publishers that publish applications in allthree stores. Clearly, these publishers are using different pricing strategies, withBlackBerry applications again being sign
cantly higher priced. In some occasions thehigher prices on BlackBerry App World were caused by BlackBerry’s policy to priceapplications at at least $2.99. However, as can be seen on the right, many of themore expensive applications on BlackBerry App World are priced higher than $2.99,leading us to conclude that the price differences among stores is not solely due toBlackBerry’s policy.