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October 2009 Apple App Store, BlackBerry App

October 2009 Apple App Store, BlackBerry App

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Published by: api-22272015 on Feb 01, 2010
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Distimo (c)2009, some rights reserved
Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace
lled with equally fragmentedinformation and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing valuable insight into importanttrends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications across all appstores, without any adjustment needed to their application’s code.Founded in May 2009, Distimo is a privately held company based in The Netherlands. Learn more: http://www.distimo.com. 
Developers publishing applications in multiple application stores price their applications lowest on Apple’s App Store. 
The same application titles are priced significantly higher on BlackBerry App World and Google Android Market than on the AppleApp Store. 
On the Apple App Store, Games and Social Networking applications have benefited most from in-app purchasing for free applications. 
BlackBerry App World prices have been increasing since mid-October, from $5.11 to $5.60 (+9.6%), while pricing on the Apple AppStore and Google Android Market have remained fairly stable.
October 2009Apple App Store, BlackBerry App World & Android Market
Distimo ©2009, some rights reserved
Distimo Report October 2009 - Apple App Store, BlackBerry App World & Android Market
Cross-store Publishers and Applications: Price Differences
PublisherApplicationAppleBlackBerryAndroidGameloft1 vs 100$0.99$2.99$2.99CSI: Miami$0.99$2.99$2.99NFL 2010$2.99$4.99$2.99HandmarkAstraware Casino$0.99$7.99-Astraware Solitaire-$7.99$4.99Astraware Sudoku$2.99$7.99$4.99SHAPEServicesIM+ for Skype$4.99$29.99-Hands-onMobileAstrology ZonePremier$1.99$4.99$0.99
Please note that applications published in BlackBerry App World need to be priced at at least $2.99.
While some publishers use the same prices for their applications in all stores (like NBADigital’s game NBA Game Time 2009-10), others use different prices for their titles indifferent stores.The publishers displayed above publish the same application titles in multipleapplication stores, but use different prices in different stores. The absolute pricedifference among stores is most extreme for IM+ for Skype, which is priced at $4.99on the Apple App Store (on sale since May) and $29.99 on BlackBerry App World.Gameloft publishes applications in all three stores, and priced the games 1 vs 100and CSI: Miami higher on both BlackBerry App World and Google Android Marketthan on the Apple App Store. NFL 2010 was even priced at $4.99 on BlackBerry AppWorld, while it was priced at $2.99 on both Google Android Market and the AppleApp Store. Handmark’s Astraware Casino is another example of an application pricedmuch higher on BlackBerry App World ($7.99) than on the Apple App Store ($0.99).As can be seen above, the average price of the daily 100 highest ranked applicationson BlackBerry App World was around $5.33, while Apple’s average price was not evenhalf of that ($2.50). This could be caused by BlackBerry’s policy to price applicationsat at least $2.99; we will explore this in more detail below. For Google AndroidMarket, we distinguished the Applications and Games category; the average price forApplications was signi
cantly higher at $3.26 than for Games ($2.72). The decreasein average price on the Apple App Store in the beginning of September was causedby MobileNavigator North America ($69.99) leaving the top 100. The average price forapplications on BlackBerry App World has been increasing since we started trackingthe store at the end of September, while the average price on the Apple App Store andGoogle Android Market have remained fairly stable.October 15
, Apple introduced support for in-app purchasing for free applications.Since then, we have been monitoring all free in-app purchasing applications, andbroke the 40 best performing applications down into the categories they werepublished in. Most of these applications were published in the Games and SocialNetworking categories (13 out of 40), followed by the categories Books andEntertainment.As can be seen in the upper left graph, the average price of the 100 highest rankedapplications on BlackBerry App World was signi
cantly higher than on the Apple AppStore and Google Android Market. To see whether this also applies to applicationsof the same publishers, we analyzed all publishers that publish applications in allthree stores. Clearly, these publishers are using different pricing strategies, withBlackBerry applications again being sign
cantly higher priced. In some occasions thehigher prices on BlackBerry App World were caused by BlackBerry’s policy to priceapplications at at least $2.99. However, as can be seen on the right, many of themore expensive applications on BlackBerry App World are priced higher than $2.99,leading us to conclude that the price differences among stores is not solely due toBlackBerry’s policy.
Distimo ©2009, some rights reserved
Distimo Report October 2009 - Apple App Store, BlackBerry App World & Android MarketRankAppPublisherPrice1Tap Tap Revenge 3Tapulous$0.992Skee-BallFreeverse, Inc.$0.993RedLaserOccipital$1.994Cartoon WarsBLUE$0.995CNN MobileCNN Interactive Group,Inc.$1.996Backbreaker FootballNaturalMotion$0.997Police RadioChristopher Coudriet$0.998FroggerKonami Digital Enter-tainment$0.999Bejeweled® 2PopCap Games, Inc.$2.9910I Am T-PainSmule$2.9911MotionX GPS DriveMotionX$2.9912Fling!CandyCane$0.9913Tweetie 2atebits$2.9914emoji iEmoji icons - get smiley,emoticon keyboardSpiceLoop$0.9915F.A.S.T. -- Fleet Air SuperiorityTraining!SGN$0.99RankApplicationPublisher1Photoshop.com MobileAdobe Systems Incor-porated2Cartoon Wars LiteBLUE3Line Up FREELabPixies4Fling (free)CandyCane5Alarm Clock FreeiHandySoft Inc.6BeerPong (Beirut) FREECorey Ledin7FacebookFacebook8Sex Jokes FreeQSoft9Marine SharpshooterGroove Media Inc.10What's Your IQ?Trippert Labs11Real Racing GTIFiremint12Pandora RadioPandora Media, Inc.13Haunted 3D Rollercoaster Rush FREEDigital Chocolate, Inc.14BumpBump Technologies LLC15myStarbucksStarbucks Coffee Com-panyRankApplicationPublisherPrice1Advanced Task ManagerArron La$0.992Taskiller FullThibaut Nicolas0.703Pure Calendar widget (agenda)Francois DESLANDES1.494Weather Widget - DonateAndroid Apps$1.495Open Home - FullBetter Android$3.996MyBackup Prorerware.com$4.997Snap Photo ProBratag$0.998Better KeyboardBetter Android$2.999dxTop : Home AlternativeMaster Baron$2.9910Power Manager FullX-Phone Software, Inc.$0.9911Album Art GrabberMyLittleBigAppsUK£1.1912Math Alarm ClockAV Productions$0.9913Beautiful WidgetsLevelUp Studio0.9914twidroid PRO for twitterZimmermann & Marban3.3915Bloo - Native Facebook AppDimitris Couchell$0.99RankApplicationPublisher1The Weather ChannelThe Weather Channel2T-Mobile My AccountT-Mobile USA3MySpace MobileMySpace Mobile4Unit Converter - ConvertPadMathPad Software5BackgroundsStylem Media6AK NotepadAndrew Kurniadi7TasKiller freeThibaut Nicolas8Barcode ScannerZXing Team9Free Dictionary OrgBaris Efe10CompassBill Basaraba11Facebook for AndroidFacebook12i MusicGreen Code13US Yellow Pages SearchYellowbook14ShopSavvyBig in Japan, Inc.15Places DirectoryGoogle Places DirectoryTeam
Please note that application prices on Google Android Market are denoted in the seller’s home currency.
Monthly highest ranked paid applications - Apple App Store (US)Monthly highest ranked free applications - Apple App Store (US)Monthly highest ranked paid applications - Android Market (US)Monthly highest ranked free applications - Android Market (US)

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