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Perception

Perception

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Published by helperforeu

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Categories:Types, School Work
Published by: helperforeu on Feb 01, 2010
Copyright:Attribution Non-commercial

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09/30/2010

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PERCEPTION andPERCEPTION andINDIVIDUAL DECISIONINDIVIDUAL DECISIONMAKINGMAKING
PERCEPTION:PERCEPTION:
A Process byA Process bywhich individual Organize andwhich individual Organize andInterpret their SensoryInterpret their SensoryImpressions in order to GiveImpressions in order to GiveMeaning to their EnvironmentMeaning to their Environment
 
PERCEPTIONPERCEPTION
What one Perceives can beWhat one Perceives can besubstantially Different from Objectivesubstantially Different from ObjectiveReality.Reality.
People’ behavior is based on theirPeople’ behavior is based on theirPerception of what Reality is , andPerception of what Reality is , andNot on Reality itself.Not on Reality itself.
 
FACTORS INFLUENCINGFACTORS INFLUENCINGPERCEPTIONPERCEPTION
There are number of Factors whichThere are number of Factors whichSHAPE or DISTORT Perception.SHAPE or DISTORT Perception.These factors can be in the;These factors can be in the; 
1. Perceiver1. Perceiver2. The Object of Target being2. The Object of Target beingperceivedperceived3. In the Context of the Situation in3. In the Context of the Situation inwhich the perceptionwhich the perceptionis madeis made

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