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Super Bowl Social Media Results 1 Feb 10

Super Bowl Social Media Results 1 Feb 10

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Published by news4043

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Published by: news4043 on Feb 01, 2010
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07/20/2010

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Measuring the Effectiveness of Super BowlAdvertising using Social Media
February 1, 2010
 
Results Introduction
Alterian’s most recent survey indicates over 60% of marketers will spend more on social media in the nextyear.Social Media has emerged as channel for marketersThe upcoming Super Bowl gives us an opportunity to monitor all of the advertisers and measure the ‘buzz’associated with eachMonitoring social media gives insight into the ‘word of mouth’ associated with each advertiser Using SM2 we are monitoring all conversations surrounding Super Bowl Advertising and Commercialssince 12/1/09Currently tracking 37 advertisers; 35 known advertisers and 2 non-advertisers
 
Daily Volume
We have gathered 51,190 conversations through 1/31/2010Of those, 25,961 (51%) reference at least one of the advertisers in our panel

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