Measuring the Effectiveness of Super BowlAdvertising using Social Media

February 1, 2010

Results Introduction

•Alterian’s most recent survey indicates over 60% of marketers will spend more on social media in the nextyear.•Social Media has emerged as channel for marketers•The upcoming Super Bowl gives us an opportunity to monitor all of the advertisers and measure the ‘buzz’associated with each•Monitoring social media gives insight into the ‘word of mouth’ associated with each advertiser •Using SM2 we are monitoring all conversations surrounding Super Bowl Advertising and Commercialssince 12/1/09•Currently tracking 37 advertisers; 35 known advertisers and 2 non-advertisers