Nestle SA , the world’s leading food manufacturer and the market leader in bothcoffee and mineral water, produces a wind range of products including prepared dishesand cooking aids, milk-based products, cereals, instant coffee, pharmaceuticals andbaby foods. Nestle SA is a publicly owned company, with subsidiaries across the world.It website addresses in 104 countries. It is also the world largest food and beveragecompany with $71 billion in annual sales and almost 230,000 employees around theworld. It markets some 8000 brands that include instant coffee.Remarkably, its products are sold in every country in the world, including in NorthKorea.Nestle coat of arms, the bird’s nest, which refers to his name, has become asymbol for the products being a safe care for their consumer product safety and quality.Research and development based innovation capacity and strong brands are priority for Nestle.
Objective of Nestle
“ Nestle business objective is to manufacture and market its products in a waythat creates value that can be sustained over the long term for shareholders, employees,consumers, business partners and national economies in which Nestlé operates”.The aim of the creating values for the company include with improve business conditionfor the firm. To obtain more reliable and high qualify source of raw materials, improvedgovernment functioning and regulatory, employed skill and loyal workforce and superior quality products which successfully complete.