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Bloggingfor Business
by Chris Garrett
Wordtracker Masterclass:
 50 Steps to Building
Trafc and Sales
 
Wordtracker Masterclass: Business Blogging 7Chapter 1: Why Blog? 9
Blog vs website 10 Blog vs newsletter 12 Blog vs community 13 Business blog risks 14 Business blog benets 15 Action: Get started 18 1. Assess your situation 18 2. Build your team 18 3. Gather your resources 18 4. List your constraints 19 5. Decide your approach 19 Summary 19
Chapter 2: Prepare to Blog 20
Competitor analysis 21Networking 23 Technical stuff 24 Action: Prepare to blog 28 6. Analyze your competitors 28 7. Build your network 29 8. Get hosting and a domain name 31 9. Install your blog and theme 32Summary 39
Contents
Wordtracker Masterclass: Blogging for Business | 2Wordtracker.com
Prepared exclusively for charles thorp
 
Chapter 3: Planning and Strategy 40
How will you measure progress? 41 What is your target market? 43 Tell your story 44 Dene your positioning 45 Action: Plan your business blog 46 10. Measure your goals with Google Analytics visitor tracking 46 11. Build your target audience prole 49 12. Craft your story 50 13. Dene your competitive edge 51 Summary 51
 
Chapter 4: What to Write 52
Surveys and polls 54Forums, comments, Q&As 55 Social media content for research 55 Keyword research from Wordtracker and Adwords 56Wordtracker’s new blogging tool 57Mind mapping 57Planning your content 58Creating your editorial calendar 59Action: Content research 60 14. Create a customer survey with Google docs 60 15. Make a list of prospect questions 63 16. Search social media for trends 64 17. Keyword research 6618. Create a content idea mind map 6919. Plan your content and categories 7120. Draw up an editorial calendar 72Summary 72
Wordtracker Masterclass: Blogging for Business | 3Wordtracker.com
Prepared exclusively for charles thorp
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