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How to Get Media Coverage Without An Inside Contact
A Guide forSmall Businesses, Internet Entrepreneurs, FilmmakersMusicians and Fine Artists
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http://PetLeopard.com
http://petleopard.com
How toGet Media Coverage Without An Inside ContactA Publicity Guide forSmall Businesses, Internet Entrepreneurs,Musicians and Fine Artists
By Viqi FrenchPet Leopard Communications, Ltd.http://PetLeopard.comIf you're a small business or service, an artist, or non-profitorganization with limited dollars for marketing and promotions,not to worry: You can still get media coverage for your specialevent. Even if you’re just starting a business, planning your firstart exhibit or music video viewing, or launching a campaign foran important new cause, there are PR strategies that can resultin publicity for an activity you’re not certain the media willsupport.Sure, it helps to know decision-makers at your local televisionstations, newspapers, and radio stations. But in the absence of already having those personal contacts and relationships inplace, here are the best, provenPR strategiesfor securingnewscoverage foraspecial events ranging from retail storeanniversary events, independent film screenings, restaurantgrand openings, music video debuts, art exhibits, fashion shows,and other important celebrations.
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http://petleopard.com
Make your activity irresistible by involving as many
influential "heavy-hitters" as you can
It would be perfect to get an A-lister to speak at your event, andyou can bet you'll get great publicity if you do. But there arebright enough stars in your own backyard to invite, and you'd besurprised how willing many might be to take part in localhappenings. Who has the potential to draw the media forpublicity?
Local elected officials (e.g., the mayor, a city councilman)
Hometown heroes (e.g., a local who made it ontoAmerican Idol,anOlympic hopeful)
Executive Directors of important civic organizations (e.g.,head of the local school district, chamber of commerce)
Saturate local media outlets with your press material
The purpose of a press release (and related documents) is to sellyour event as newsworthy. Make your activity or celebrationsound exciting and important. Try to have a PR professionalwrite your news release. If you can’t afford a professional, atleast have it proofread by a friend with excellent writing skillsand the eye of an eagle.
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