INTRODUCTION OF SWEETENER INDUSTRY AND STEVIA
Sweeteners markets have evolved rapidly, since the 80‟s, with global shifts inconsumer preferences for better and safer sugar alternatives. In the 80‟s the
major markets for alternative sweeteners was in foods and beverages for diabetics. According to a Freedonia report, it was in 1960, with demand of healthconscious consumers the market for alternative sweeteners emerged. Peoplestarted to care about their health and started to look for different things that couldgive healthier life to them.
, a native of Paraguay is fast becoming a major source of high potency bio-sweetener. It is a hypocaloric bio-sweetener known for its therapeutic properties,in the treatment of cough, joint pains, blood pressure, diabetic, weightmanagement and skin rejuvenation etc.The Japanese were the first to use Stevia as a table-
top sweetener. In the 90‟s
Japanese food products sweetened with Stevia accounted for about 41 percentof sweetened foods made in the country. Due to increased awareness towardsuse of herbal and traditionally accepted medicinal plants, a steady Stevia marketis emerging.The sweetness in Stevia is mainly attributed to two compounds viz. Steviosideand Rebaudioside A which can be up to 250 times sweeter than sucrose.Stevia is normally used as fresh Stevia leaves, dried leaves, extract and liquid
concentrates. In the 70‟s and 80‟s, Stevia developed as a sweetener and flavor
enhancer in Japan, China, Korea, Israel, Brazil and Paraguay . Some of theemerging areas where Stevia and Stevia herb extracts are used periodically aretoothpaste, mouthwashes, skincare, food, controlling human disorders, and as abacterial agent. Sweetener markets have been through enormous transitions inrecent times, with a slew of sugar alternatives emerging on the scene. Post 90s,the global diabetic population particularly in Asia has been explodingexponentially. This has led to a rapid growth in markets for a natural, low caloriesweetener. With research indicating harmful impact of products such as Asparatame there was need to develop an alternate product.
1. CURRENT ENVIRONMENT( MACROENVIRONMENT)