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Sybase 365 M-Banking Survey Doc

Sybase 365 M-Banking Survey Doc



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Published by nixxin
report on mobile banking usage in india
report on mobile banking usage in india

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Published by: nixxin on Aug 27, 2007
Copyright:Attribution Non-commercial


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Executive summary
Nano-economics:Mobile opportunities for the financial sector
 The Sybase 365 Mobile Banking Survey looks at user trends in approaching and utilising mobile services acrossfive Asia Pacific region: Australia, Singapore, India, China and Taiwan. The research finds that, though existingmobile banking usage is at an ‘early adopter’ phase in its evolution, there is enthusiasm for future services.Beyond mobile user perceptions, the report goes on to discuss some of the wider implications of mobile bankingon the financial sector.In addition to specific mobile services, the survey discloses the passionate approach that some in Asia Pacificshare for keeping up to date with personal finances, highlighting the potential benefits
of dynamic
data services in this area. A summary of key findings from the survey is as follows:
Potential dividends
• The ability to access account balance enquiries via a mobile phone is the most compelling consumer bankingservice for Asia Pacific mobile users, with over 80% expressing an interest in the service• 27% of consumers interested in mobile banking would be willing to pay for the service• 31% of users interested in mobile banking would be willing to switch banks if mobile banking services wereoffered for free
• On average, 27% of Asia Pacific mobile users know the exact amount of money in their bank balance at anytime, that figure rises to 43% in Taiwan and 42% in India• Taiwan also has the highest proportion of users who have no idea of their bank balance (30%), showing ahighly polarised approach to personal finance• Most users prefer to check their bank balance on an ad hoc basis, although Australians show a slightly moremethodical approach, checking every few days
• Australians show the most confidence in mobile banking security, with 46% believing that the servicesare secure

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