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R2I Mobile Marketing SurveySummary Results

R2I Mobile Marketing SurveySummary Results

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Published by gussentementes
R2I of Baltimore releases a survey on mobile marketing trends.
R2I of Baltimore releases a survey on mobile marketing trends.

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Published by: gussentementes on Feb 02, 2010
Copyright:Attribution Non-commercial

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05/11/2014

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R2integrated Mobile Marketing Survey
1. How important would you say mobile marketing will be to your overall marketing strategy in 2010?ResponsePercentResponseCount
Very important21.7%34Important25.5%40
Somewhat important28.0%44
Not very important20.4%32Not important8.3%13
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02. Over the next year, what percentage of your marketing budget is going to mobile marketing?ResponsePercentResponseCount0-15%63.1%99
15-30%25.5%4030-45%7.6%1245-60%2.5%460-75%1.9%375-100%0.6%1
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3. What is your main reason for executing a mobile marketing campaign?ResponsePercentResponseCount
Lead generation33.6%51
Company awareness41.4%63
Direct sales23.7%36Necessary to compete26.3%40
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54. How would you measure a successful mobile marketing campaign?ResponsePercentResponseCountIncrease in customers48.7%76
Increase in mobile subscribers24.4%38Increase in company visibility34.0%53Increase in market share14.7%23Increase in sales38.5%60
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5. Which mobile channel will your marketing campaign focus on?ResponsePercentResponseCountMobile Web site development52.3%81
Mobile application development,e.g., iPhone Apps40.0%62
SMS & MMS
31.6%49Local Search16.8%26Display Advertising16.1%25Location-based services19.4%30Augmented Reality5.2%8Other, e.g. In-Game MobileMarketing, Infrared, Bluetooth7.1%11
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26. Of the leading mobile platforms, in what order would you rate the importance of each of the following?VeryimportantImportantSomewhatimportantLeastimportantRatingAverageResponseCount
BlackBerry
40.7% (46)
31.9% (36)19.5% (22)8.0% (9)1.95113Windows Mobile11.8% (11)20.4% (19)32.3% (30)
35.5% (33)
2.9193iPhone
58.6% (82)
30.0% (42)10.0% (14)1.4% (2)1.54140Android7.1% (8)34.5% (39)
38.9% (44)
19.5% (22)2.71113Palm1.2% (1)8.4% (7)25.3% (21)
65.1% (54)
3.5483
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