Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1




|Views: 8,781 |Likes:
Published by srikwaits4u

More info:

Published by: srikwaits4u on Feb 02, 2010
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less





Proposal for 24X7Telugu NewsChannel
Prepared by, AMARContact No. +919700134530,9705474060 
News programmes have suddenly become hot property and are vying forattention with other popular programmes telecast in different channels. All majortelevision broadcasters are including at least one news channel to their bouquet. Thebiggest headache for launching a satellite channel is programme software for roundthe clock. In this juncture, newsgathering is a major task for the 24-hour newschannels. To cater this task, the emerging electronic channels have always made anattempt to cover all the incidents irrespective of position, location and time. Thesechannels not only revolutionized the concept of news on Indian television but alsochanged the news formats. Before 1990s, Doordarshan had monopolized newscast onIndian television and also turned the news programs into a dowdy exercise. Now theprivate channels made the news an essential commodity like food, cloth and shelter.The strong point of all today’s news bulletins is their topicality, objectivity, glossyediting and high-quality visuals. News has traveled a long way from the DD era. FromLocal events to International events, breaking news to news analysis, television soapto page3 news, every happening comes under purview of news. In this article, we havecovered some significant changes in news broadcasting in India before and after theGulf War.Indian Television - Flash BackTelevision in India is undergoing significant changes in the current liberalizedenvironment. To understand these changes, one needs to have some brief idea of theroad covered by the television channels so far. The journey started as an experimentalbasis with a financial grant from UNESCO in 15th September 1959. The makeshiftstudio at Akashvani Bhavan in New Delhi was chosen for location of the experiment.The experiment started with one-hour program, broadcast twice a week, oncommunity health, citizen rights, education and traffic sense etc. As far as news isconcerned, it was launched exactly six years after the inception of televisionbroadcasting. Daily one-hour program with a news bulletin was served to the Indianviewers. But one major drawback of television was that you could not enjoy theoriginal colour of the objects because of black and white transmission. First multi-color programme was the Prime Minister’s address to the nation from Red Fort in Delhion India’s 35th Independence Day. In the same day, DD National channel waslaunched. The aim of launching the National channel is nurturing national integration,and inculcating a sense of pride in Indians. Indian viewers also enjoyed the coloredversion of the Asian Games hosted by New Delhi in their drawing room. The coverageof major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners of the subcontinent. Indian Government hadtaken all possible steps to expand the television broadcasting demographically andgeographically. In 1983 television signals were available to just 28% of the population,this had doubled by the end of 1985 and by 1990 over 90% of the population had accessto television signals. In 1984, DD Metro channel was added to provide an exclusiveentertainment for the urban viewers. In the beginning, this channel was confined tometropolitan cities. As a public broadcaster, Doordarshan presented the news innaturalized manner. All controversial issues were pushed under the carpet. The rulinggovernment had a strong hold on the television broadcasting. Doordarshan newsbulletins were unable to provide the international news to the national viewers.
Objectivity had been the first casualty as news was invariably slanted to suit the partyin power. The news was liberated from the confines of the DD newsroom and gained inobjectivity and credibility when New Delhi Television (NDTV) produced ‘The WorldThis Week’ in 1988. Everyone was waiting for the Friday night to watch ‘The WorldThis Week’. This was the only India-based programme, which looked out at the rest of the world. The World This Week was the best current affairs programme on theinternational scenario and carried good stuff of news, which the regular DD news wasfailed to carry out. This program is ranked as one of the country’s finest and mostpopular television shows. In 1989, NDTV produces India’s first live televised coverageof the country’s general elections. The critical and commercial success of thecoverage sets a new standard for Indian television. After the Gulf War the mediapanorama has changed forever.Gulf War – The CatalystPost-1990 satellite television in India has become transnational in nature. It coincidedwith the entry of multinational companies in the Indian markets under theGovernment policy of privatization. International satellite television was introduced inIndia by CNN through its coverage of the Gulf War in 1991. In August 1991, Richard Lilaunched Star Plus, the first satellite channel beamed the signal to Indiansubcontinent. Subhash Chandra’s Zee TV appeared in October 1992. It is India’s firstprivately owned Hindi channel to cater the interest of Indian viewers. This ignitionfollowed by Sony and a little later by domestic channels such as Eenadu, Asianet andSun TV. Entertainment programs had begun to occupy center stage in theorganization’s programming strategies and advertising had come to be main source of funding. Doordarshan’s earlier mandate to aid in the process of social and economicdevelopment had clearly been diluted. Doordarshan had faced a stiff competition innews and public affairs programming with international channels like BBC and CNN.Doordarshan planned to sell some slots for news programme under sponsored category.In February 1995, NDTV becomes the country’s first private producer of the nationalnews ‘News Tonight’, which aired on the country’s government-owned Doordarshanset a new landmark for Indian television because of its on-the-spot reporting withpertinent visuals. In the same year, TV Today Network occupied a 20 minutes slot inDD Metro channel and aired a Hindi and current affairs programme ‘Aaj Tak’. Thisprogramme became popular for its comprehensive coverage and unique stylepresentation by Late S. P. Singh. Still we remembered the sign-up message “Ye ThiKhabar Aaj Tak, Intizar. Kijiye Kal Tak”. Large number of viewers across India hadbeen watching Aaj Tak as a daily habit because of its innovative style of newspresentation. Besides that Nalini Singh’s five-minute fast paced, condensed daily newscapsule Ankhon Dekhi, TV Today Network’s Business Aaj Tak and Newstrack was airedon the Metro channel of Doordarshan. This is the period when satellite channelsconcentrated on entertainment programmes for their respective channels.Doordarshan was still ruled the most wanted area ‘news’.Major PlayersDoordarshan’s monopoly was broken in 1992, when private television channelsinfiltrated into the Indian boundaries and entertain the viewers as much as possible. Inthe beginning of 1990s, the private channels offered only entertainment programmes.The entertainment programs include family drama, comedy serials, children

Activity (120)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Mike Mark liked this
Mani Joy liked this
Hemant Goswami liked this
RSU News liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->