The Big Business of Local Food

JonathanCobleLocal food options at the Charlottesville Chipotle andthe impact on our community food system.The Chalooptie Offensive

source: mindandmedia.comsource: chipotle.com

AlexandraRosasClariceZuskyPLAC 555Spring 2008GlocalMaterialsAnalysis

Goals

to analyze current food inputsto investigate local food sources and their effectsfood mileage analysisorganic?how many?local?where?what?

Methodology

interviews- chipotle representatives, polyface farm representativessurvey of 155 charlottesvillians: have you evereaten at thecharlottesvillechipotle?if so, how often?does thatmatterto you?would you beinterested inseeing more localingredients on themenu?would yoube willingto pay more?do you knowthey sourcetheir porklocally?1-2 / year3-4 / year1-2 / month1-2 / week3+ / weeknoyes