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Linkedin Guide 2010– Digital Fewsure
By: Casey FictumDigital Fewsure Blog
Tips for Beginner, Intermediate andAdvanced Linkedin Users
What is Linkedin?
 
“LinkedIn is an interconnected network of experienced professionalsfrom around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualifiedprofessionals that you need to work with to accomplish your goals.”As a social platform Linkedin allows its users to interact and networkwith other business professionals through connections, groups,internal networks, etc. The appeal of Linkedin is the formality of interaction. Facebook,MySpace, Bebo and other social networks were always a great place toinformally interact. On those networks you connect with friends forsocial branding and informal communication. Whether or not you area business professional, those networks provide a place for personalsharing.Linkedin is also a platform for personal sharing, however, the sharingis driven by job status and professional networking. The network wasthe first social network to really grab the attention and trust of businesses. Why? Because it wasn’t associated with anything otherthan BUSINESS. Today, Linkedin brings together over 55 million usersand enrollment on the network is increasing by one person everysecond. It has become more global as Linkedin claims at least 50% of their new profiles are outside of the United States. There is a profile of a professional from every single fortune 500 company. Because of theimpact the network is having on business, it is important for everybusiness to start NOW! Social networking is still in the baby stagesand it’s obvious that Linkedin is growing. It is time for YOUR companyto get involved. This document will provide a short best practicesguide to utilizing Linkedin for your business and personal branding.
 
Make a Profile
Making a profile on Linkedin is very simple and anyone can do it. Theimportant thing is to focus on what is most vital to your REASONS forusing the network and make those points stand out. Initially whatstands out the most? Your picture.Visit this link to see how to start a profile on Linkedin –www.linkedin.com
Profile Picture
Your Linkedin Profile picture should be the best and most professionallooking picture of you that exists. Think about it, if you visit a profileon Linkedin – John Doe. John Doe has a picture that shows him insunglasses next to his car. He drives a very nice car and hissunglasses are very expensive, but how professional does that look?Is that what John looks like when he is in the office? No. Now this mayseem like common sense but you wouldn’t believe how many peoplehave pictures that don’t relate to professionalism. Or don’t have apicture at all! That is a big mistake. No picture leads onlookers tobelieve that you don’t care enough about the network or you are not avery attractive person. There is a sense of trust when you photo isdisplayed.If John asks me to connect with him on LinkedIn (become his friend,able to see his profile), the first features of his page I will consider interms of accepting him is his picture and his job title/company. Now, if he is a good friend, of course I will accept him, no matter his picture.However, in the business world if he is an associate that I maybe donot know, I may look at his picture and decide NO. Due to the un-professionalism of his picture, I may not even look at his background
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