THE OUTERNET

Say hello to the wild world web!

Proximity WORLDWIDE and TrendONE White Paper

0203

Foreword

Under the name „Outernet“ a technological development is approaching which will prooundlychange our relationships with each other and with the objects around us in the world. TheInternet is leaving the previously detached realm o cyberspace and placing itsel over ourenvironment like a second skin.The possibilities we are amiliar with rom the Internet – links, search unction, personalisationand interaction – are being transerred to physical objects. The connections between peopleand things are thus becoming denser, more specic and taking on a local component: dependingon our interests and needs, dierent inormation becomes visible in the environment. A newdimension o perception is created in which virtuality and reality are merged.HSDPA, WiBro and WiMAX are systematically erasing the dividing line between ofine andonline. So in the uture we are always on and always connected!In this white paper we intend to make the Outernet phenomenon comprehensible and to sharpenawareness o the repercussions that this technological upheaval will have on our lives, as wellas on marketing and business o the uture.JOIN US FOR THE OUTERNET!

0405

Localisation

Localisation is an essential element o the Outernet as it establishes the vital link betweenthe digital data inrastructure and the real world. The ability to determine where and atwhat distance we are located in relation to one another is a prerequisite or many Outernetapplications.Localising by GPS

The Global Positioning System (GPS) makes it possible to localise people and objects geographically.Digital cameras and camera phones are increasingly equipped with GPS, automatically addingthe relevant geo-coordinates to photos and videos.

Triangulation as an alternative to GPS

Besides GPS, triangulation o GSM towers or wireless LAN hotspots can also be used to localisemobile devices. Compared to GSM, localisation by wireless LAN allows ar more accuratepositioning in urban areas and particularly in closed buildings. Wireless LAN hotspots thereoreplay an important role in the spreading o the Outernet.

Highly accurate localisation with Galileo

When the EU launches the Galileo satellite navigation system in 2010 there will be a signicantimprovement in localisation accuracy: in the reely available service people and objects canthen be localised to an accuracy o about our metres, and or ee-paying customers to lessthan one metre. Galileo will thereore be a key driver or the Outernet.

THE SOCIAL TRAVEL GUIDE FOR MOBILE PHONES

The ully customisable social travel guide „tripwol“ is availableas an iPhone application that can also be used in ofine mode.During installation a selection o city guides is stored directly on tothe iPhone, and these can be synchronised at any time. In addition,the application displays suggestions in the surroundings once themobile phone has been localised. „tripwol“ sources the contentrom its own online community and the travel literature publishedby MairDumont.

Driving forces of the Outernet

Driving force 1: