January 2010

25 Trends Transforming Architecture and Design

DesignIntelligence identified the factors most likely to shape the present and near future for architects

With the input of 40 influential thought leaders in design professions, 25 factors likely to shape the present and nearfuture for architects are named in

2010: A Year of Convalescence.

The report is featured in

DesignIntelligence

, which is the Design Futures Council’s bi-monthly report on the future.

1. Sustainability drives design.

Look for more owners to seek repurposing or rehabilitation of existing building stock.

2. New strategic models spell game change.

Banking restrictions and cash-strapped clients are prompting firms to seek diversified and creative business strategies:the addition of services, specialization in one or more markets, brand differentiation, and a more discerning eye ongo/no-go decisions. More firms will contract in size, seeking to be compact but solid in the eye of the storm.

3. Integrated practice and integrated project delivery grow stronger.

Process improvements, such as Lean project delivery, and the increased use of integrated delivery methods remainfavored tactics. Expect integrated project delivery to gain traction as a viable, preferred process. There’s a movetoward using a single technology platform to enable all disciplines to work simultaneously and interactively.

4. The BIM revolution becomes practical evolution.

Firms will deepen their technical knowledge and begin adding additional integrative components into their models.Clients will expect such models as part of the deliverables, and firms can benefit from this demand by using models tocurate the environments they have built, serving as facility managers after projects are complete.

5. Architects still matter.

Good design isn’t going away simply because there are fewer projects and tighter budgets. High-quality work and thedesire for signature buildings remain important to clients.

6. Global practice can satisfy the need to diversify business plans.

The desire to go global isn’t prompted by vanity but by the practical need to diversify. The relative ease of travel andthe progress of technology have aided this trend. As domestic demand has been squeezed, the need to competeglobally has become clear.

7. Get used to tight budgets and shallow profit pools.

Tight credit markets and reduced tax revenues mean that the market for design services will continue to shrink innearly half of the market sectors. The real concern for firm leaders is the stark reality that there’s virtually no newprivate-sector commercial design work for months ahead.

8. Will there be another lost generation of talent?

The recession of the early 1990s found many young architects and engineers cast out of their profession. We’re seeinga similar phenomenon today as recent architecture grads are forced to seek work wherever they can find it.

9. Technology spending won’t stop.

Computers have to be replaced with faster models capable of running the latest software. Around the corner forarchitects are holograms, artificial intelligence, and semblances of so-called singularity.

10. Collaboration builds value.

Interdisciplinary teams are expected to come together earlier in the process. A focus on creating new strategiccollaborative relationships will serve firms well, allowing them to expand into new geographic and market territories.New business and practice structures will unfold.

11. Learn how to give even more services and experiences for the money.

The need to move to value-driven services instead of the default of hourly billings is clear. But, too, traditionalarchitectural services are being commoditized, which drives design firms to find new ways to add value. Clients wantmore for their money – more building, more design, and more efficiency.

12. Will contractors eat architects’ lunch?

An increase in design-construction packages has some firm leaders wringing their hands. Contractors are dominatingdesign-build, and they’re aggressively growing in-house design services. In the shift from design-bid-build toalternative delivery forms, some architects and engineers will find their roles reduced.

13. Metrics matter more than ever.

The ability to measure and verify performance will give firms a leg up. Using 4D technology to create realisticcomputer renderings, architects have the ability to study multiple design options in a fraction of the time it once took.As for internal communications on business matters, most firms will install sophisticated dashboards that show metricsat a glance and allow for policy decisions informed by clear and timely feedback.

14. Fee pressure won’t be letting up anytime soon.

Not only are clients demanding more for their dollars, but they also continue to put the squeeze on design firms interms of how much they want to pay. This combination of wanting more but desiring to pay less will drive some firmsto the brink. But others will rise to the challenge, getting ever more creative in their service offerings, branding, valuecreation, efficiency, and strategic focus.

15. Rewrite the employment contract.

Young graduates don’t necessarily find jobs in their field, mid-career professionals don’t necessarily receive raises, andpartners don’t necessarily merit bonuses. Employment and compensation strategies are up for review and revision.The replacement of some full-time technical employees with contract or outsourced workers is one outgrowth.

16. Architecture becomes increasingly accountable to society.

The Make It Right Foundation in New Orleans and projects like Freedom by Design by the American Institute of Architecture Students illuminate the impact design can have on creating a better world. High-exposure projects willeducate the public about the built environment and the potential of design beyond aesthetics.

17. Demand for affordable housing increases.

Conspicuous consumption is out, and sustainable lifestyles are in. But we’re not going to feel deprived by our economicrestraint. Design’s value will steadily expand.

18. Evidence-based design has increasing impact.

A need for safety and a burgeoning demand for accountability have propelled evidence-based design in the healthcaresector. With this taste of success on designers’ lips, they will increasingly seek and be asked to seek data on the impactof design in other milieus.

19. Mixed-use development will again be on the rise.

Driven by non-traditional retail developments and a demand for elder housing, mixed-use projects will spread.Mixed-use experts will become sought-after gurus, and planning professionals will come into prominence as policy