That’s how many ideas Toyota implements each year. Do the math: 3000 ideas a day. Thatnumber, more than anything else, explains why Toyota appears to be in a league all theirown, playing o
ense on a ﬁeld of innovation, while their competitors remain caught in acrossﬁre of cost-cutting.Here’s the thing: it’s not about the cars. It’s about ideas. And the people with those ideas. Butnot just any ideas. Mostly tiny ones, but e
ective ones nonetheless—elegant solutions to realworld problems. Not grand slam homeruns, but groundball singles implemented all acrossthe company by associates that view their role not to be simply doing the work, but taking itto the next level…every day, in some little way.
Good enough never is
. When an entire
organization thinks like that, it becomes unstoppable.Like a number of other market leaders, Toyota recognizes that companywide innovation is amatter of assembling a group of talented people in an environment where innovation isrequired by everyone at every level. To create that environment, Toyota employs systems andstructures that neutralize the typical barriers to ingenuity and release individuals to realizesigniﬁcance through their work.The cumulative e
ect is astounding: Toyota has a market value worth nearly as much as allthe other carmakers combined. What’s di
cult to understand, though, is what Toyotaassociates have known all along: their vaunted automobiles and assembly techniques aresimply visible outcomes, the direct result of a hidden process much closer to the bedrock of human creativity and interaction.