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BATCH3-NIKE Presentation v2

BATCH3-NIKE Presentation v2

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Published by VrushaliMalankar

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Categories:Types, School Work
Published by: VrushaliMalankar on Feb 03, 2010
Copyright:Attribution Non-commercial

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08/27/2010

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BY:XMBA BATCH 30KAVITA BAEETVRUSHALI MALANKARPRIYA MADHAVANMANDAR KARANDIKAR
 
World’s most revered sports &fitness companyGlobal leader with a 47% market shareBased at Beaverton, Oregon , USAPhil Knight & William Bowerman - FounderThe original name was Blue Ribbon sport.Entered the Indian market in 1998Headquartered in Bangalore
Source: Business Week
 
 
 The branded athletic footwear and apparel industry comesunder Nike product range
FOOTWEAR
- Within footwear Nike operates in variouscategories
Running Shoes (for men and women) – Differentiation
Football shoes (Mercurial Vapor 3) – Focus withDifferentiation
Basketball shoes (Air Jordan) - Focus with Differentiation
Cricket (Air Zoom Yorker and Opener) - Focuswith Differentiation
Floaters and Slippers – Differentiation

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