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Mike Connell CV_January 25, 2010

Mike Connell CV_January 25, 2010

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Published by: themuna on Feb 03, 2010
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07/12/2013

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Michael Connell
416-456-4154 | mikeconnell@rogers.comwww.mikeconnell.ca | twitter.com/themuna
About Me
I’m a storyteller, first and foremost. Or rather: I help people tell their story - the right story atthe right time, with the right tools. Whether you’re in account management, communication,marketing, or sales, it’s all about the story you’re able to tell, and how you tell it. I’m also arelationship builder with senior-level client service skills, brand and media strategy in bothdigital and traditional spaces.
EducationRyerson Polytechnic University, Toronto (1998 - 2000)
Postgraduate B.A.A. Journalism
McGill University, Montreal (1992 1996)
Undergraduate B.A. English Literature
ExperienceSelf-Employed, Digital Marketing & Communications Consultant (2009 - )
www.mikeconnell.ca Traditional and digital marketing and communications strategy, which extends to SEO/SEM,social media strategy, on- and offline content development, as well as account management.Agency Clients:WebRelay Digital Media (www.webrelay.ca)Xposure PR (www.xposurepr.com)Baron Group (www.barongroupventures.com)Other Clients:eBet Online (www.ebetonline.com) TDCNET (www.tdcnet.ca)
VP, Corporate Affairs (2004 2007, 2008 2009)
 The Simmonds Group of Companies The Simmonds Group of Companies (original founder of Clublink) is a consortium of public andprivate entities. The brands I represent focus on: clean technology/renewable energydevelopment projects, safety, consumer electronics and horseracing and gaming.Achievements:
Manage 10 clients, working with the management group and hiring consultants for eachentity as the sole marketing and communications resource
Developed the online presence for seven different clients from inception, aiding in branddevelopment and mark/com strategy
Introduced digital communication strategies, married with traditional tools and tactics
Developed proactive investor engagement strategies, introducing/selling seniormanagement to/on SEO and social media tools and tactics
Appointed to the Board of Directors of one of my clients (Gate to Wire Solutions, OTCBB:GWIR) due to my understanding of the sector and the company
Rebranded three public companies, orchestrating the name change, trademarking process,and OTCBB and CNSX symbol changesDay-to-day Responsibilities:
Develop communications, IR, marketing and brand strategies
Research and write communications materials, including media releases, business andmarketing plans, update online (standard websites, blogs and social media) content
Counsel clients on a wide range of communication, marketing and PR-related issues
Media relations: crisis and relationship management, brand exposure, story pitching
Communications Director (2007 2008)
aka Communication Associates, Inc. (www.akacom.com)In addition to PR/marketing/branding, aka also provides corporate communications.Achievements:
Brought seven clients to the table, tripling the organization’s work flow and billable hours
Introduced IR, Issues Management and solid writing services to the organization

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