25-Apr-08Web 2.0 & Social Media -Dean Whitney

Web 2.0 & Social Media

25-Apr-08Web 2.0 & Social Media -Dean Whitney

Active Branding: The consumer is in control

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Behavior has changed – consumers are more influencedby each other

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It’s a conversation –not amonologue

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We provide the facts –find waysfor consumer to create thepassion

Web 2.0 Workshop at Bentley

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