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(insert into page 35) SCVAviaStructuralHolesFig11-15

 
 
 
 
 
Michael Cayley

by Michael Cayley

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Description

Figs 11-15 is inserted into Page 36 of "Introducing Social Capital Value Add".

Uses Burt's structural holes theory to illustrate shifts taking place in media, brand and power.

Pdf_16x16 8 Pages

Date Added

04/25/2008
Category

Uncategorized.

Tags

Business, Finance, of, social, skype, Relationship, Blog, identity, value, Green, marketing, trust, Friedman, Long, as, &, Facebook, recognition, reputation, myspace, digg, ebay, brand, 2.0, walmart, RSS, comments, Broadband, capital, amazon, CRM, podcast, based, generate, pr, cgm, valuation, sustainability, Buzz, Syndication, burt, mcluhan, CSR, heath, added, Goodwill, Granovetter, berger, watts, wordofmouth, Gladwell, findability, wom, ning, Humbug, “structural, holes”, “weak, ties”, “Nan, Lin”, “social, add”, Cayley, “Olav, Sorenson”, “Marc, Andreesen”, “Mark, Zuckerburg”, “inflection, point”, “Point, inflection”, “Matthew, O., Jackson”, “idea, habitats”, embeddedness, “embedded, Uzzi, “network, effects”, “corporate, reputation”, “Understanding, Media”, “Marshall, McLuhan”, “extensions, man”, “information, flow”, “exertion, influence”, Rathergate, cascade”, “consumer, “PR, 2.0”, “public, relations”, “CRM, “customer, management”, credentials”, recognition”, “Individual, Medium”, I.A.M., SCVA, “market, positioning”, “Jack, Trout”, “Al, Ries”, “Seth, Godin”, “economic, profit”, “EVA”, “Interbrand”, “Microsoft, Yahoo”, “value, “Dell, Hell”, “Kyle, Minogue”, “Agent, Provocateur”, “brand, valuation”, “digital, footprint”, identity”, engagement”, earnings”, “branded, “Chris, Anderson”, “The, Tail”, “reciprocity”, responsibility”, “rate, review”, Presentations & Spreadsheets

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Marketing Treasure of Balyan Group_add

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JDeragon

JDeragon

Outstanding work and illustrations. Nice to find people who get it

10/24/2008
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