Facts about local newspapers
Eighty-two per cent of adults, 40 million people, read a local newspaper, making it themost widely read medium in the country (BMRB/TGI 2008).
Monthly unique users forregional press websites are estimated at over 24.4m (Annual Industry Survey 2007).
As asource of information about the local area in which people live, local newspapers are threetimes more popular than the next medium BBC TV news. (Press Gazette/YouGov2007)
More than 3,040 local newspapers are sold in the UK every minute (AdvertisingStatistics Yearbook 2008).
There are 1,300 local newspapers and 1,200 associated websitesin the UK.
Regional newspapers in print and online account for 50 per cent of allrecruitment spend (Advertising Statistics Yearbook 2008).
Local newspapers and theirassociated websites are 49 per cent more trusted and relied-upon than the nearestmedium, commercial TV (the wanted ads III 2007).
£651 million is spent each year buyinglocal newspapers (Advertising Statistics Yearbook 2008).
Advertising on local newspaperwebsites is 77 per cent more likely to be believed and relied-
upon than advertising onother websites (the wanted ads III 2007).
74.6 per cent per cent of people aged betweenand 15 and 24 read a local newspaper (BMRB/TGI 2008).