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YouTube Popular v2.3

YouTube Popular v2.3

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Published by Kevin Nalts

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Published by: Kevin Nalts on Feb 04, 2010
Copyright:Attribution Non-commercial

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© Kevin Nalty,Nalts Consulting , LLC, February 2010
Page 1
 Version 2.3, Feb. 2010
Kevin “Nalts” Naltyis one of YouTube's least talented"weblebrities," with nearly 150 million views of his more than1,000 online videos. He is one of the most-viewed personalitieson YouTube, and his videos routinely rank among the "highestrated" and "most discussed.” You need only watch several of hisvideos to know these rankings are
not
due to his video-makingabilities (at least not that alone).Here, the career marketer reveals some of his"insider secrets" to developing a followingon YouTube (and other online-video sites), and getting your videos widely viewed. Thetechniques he shares do not include "tricks" that ultimately undermine a video, butproven strategies that are not often intuitive.To sign up for his weekly newsletter and information about his forthcoming book,
Beyond Viral Video
” (Wiley 2010), visitwillvideoforfood.com. To see his videos:youtube.com/nalts(we recommend you watch all 1,000 at once).
Version 2.3 February 2010 © Copyright February 2010, Kevin “Nalts” Nalty, Nalts Consulting, LLC. Allrights reserved. No part of this document can be reproduced in any form without express permission fromthe author.
 
 
© Kevin Nalty,Nalts Consulting , LLC, February 2010
Page 2
 
About This eBook
After languishing in viral video for nine months, doctors told Nalty his viral-video career would be dead within weeks. But he persevered, and now revealssome
easy-to-apply
techniques that can help
 you
become popular on YouTube.In more than 34 pages – packed with real experience, examples and video links –the marketer and video creator shares some proven methods to develop a globalaudience via YouTube.The techniques are built onexperience, and will helpyou avoid some of themany pitfalls and violationsof the "unwritten rules" of the YouTube community.They'll also save you fromwasting time withineffective approaches, and hopefully help you persist in your YouTubeendeavors and have fun.The book offers basic – but sometimes counterintuitive – advice on how to become a welcome participant of YouTube, build friends, develop a loyalfollowing, promote yourself or other causes, and have a blast along the way.
Should You Read This Book?
If you're
asking yourself the following questions
 , this book may be for you:
 
How do I gain YouTube popularity without cheating or appearingdesperate? What works and what might create a backlash?
 
How can I get more views without spending an inordinate amount of timepromoting them to people?
 
How can I help make my videos appeal to a wider audience?
 
How can I use YouTube to promote myself, friends, sponsors, or causes?
 
 
© Kevin Nalty,Nalts Consulting , LLC, February 2010
Page 3
 
Table of Contents
 
I. Foreword..................................................................................................................4
 
Thank You.....................................................................................................................................................................4
 
Glossary of Terms......................................................................................................................................................6
 
II. Do You Really Want to Be a YouTube Star? .............................................................7
 
III. Understanding the Community of YouTube.............................................................9
 
IV. Methods Behind Madness ....................................................................................11
 
A. Collaborate With Other YouTubers...........................................................................................................11
 
B. Pursue Quality Subscribers (Not Quantity)............................................................................................12
 
C. Be Patient..............................................................................................................................................................13
 
E. Post Routinely.....................................................................................................................................................14
 
F. Going Beyond YouTube: “Seeding”.............................................................................................................14
 
F. Be Hot (or at Least Interesting)...................................................................................................................16
 
G. Commonalities of the Most‐Popular Videos...........................................................................................16
 
V. Avoid These Tricks At All Costs...............................................................................19
 
B. Spamming.............................................................................................................................................................20
 
C. SEO Your Video, But Don’t Keyword Bloat.............................................................................................21
 
E. Getting Too Self Critical...................................................................................................................................22
 
F. Waiting to Be Discovered...............................................................................................................................22
 
G. Infringing Copyrights.......................................................................................................................................23
 
VI. How To Make Videos You & Viewers Will Enjoy....................................................23
 
A. Stick To Your Brand (Be Yourself).............................................................................................................23
 
B. Short, Fast and Big Finish...............................................................................................................................25
 
D. Package Your Video..........................................................................................................................................27
 
VII. YouTube and Profit..............................................................................................28
 
VIII. Conclusion & Summary.......................................................................................30
 
IV. Select Feedback from Version 1.2 .........................................................................32
 
V. Additional Resources.............................................................................................34
 

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