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Measuring the Effectiveness of Super BowlAdvertising using Social Media
February 3, 2010
Results Introduction
•Alterian’s most recent survey indicates over 60% of marketers will spend more on socialmedia in the next year.•Social Media has emerged as channel for marketers•The upcoming Super Bowl gives us an opportunity to monitor all of the advertisers andmeasure the ‘buzz’ associated with each•Monitoring social media gives insight into the ‘word of mouth’ associated with eachadvertiser •Using SM2 we are monitoring all conversations surrounding Super Bowl Advertising andCommercials since 12/1/09•Currently tracking 37 advertisers; 35 known advertisers and 2 non-advertisers
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Daily Volume
•We have gathered 65,527 conversations through 2/1/2010•Of those, 31,925 (49%) reference at least one of the advertisers in our panel
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