PART 1 – BACKGROUND AND BASE THEORIESIntroduction
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Handbook aims, consultation tips
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Improvisation, a damage to root out
Background
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Working background
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Parallelism, “virtual district”
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Parallelism, “gold rush and frying pans”
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Opportunities to seize
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Specialization
Basic knowledge
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Introduction
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Maslow’s hierarchy of needs
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Products life-cycle
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Hyper Cycle graphic
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Boston Consulting Group matrix
PART 2 – MARKETINGMarketing
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Marketing definition
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4P theory
Strategies: define, analyze and understand you own market
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Customer typology
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Competitors
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Actions systematic manner
Define your own products and marketing Mix
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Products and services for IT professional
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Buy, re-buy and fidelization
Pricing and different type of fees
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Pricing, strategies and objectives
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Types of fees, work by the hour, project work, mixed work
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Calculation method suggestion
Communication
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Soul searching
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Total communication
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Personal selling
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Advertising
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Public relation
How to create a marketing plan
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Marketing plan
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Marketing plan prospect
PART 3 – BUDGETINGBudget, costs, proceeds, cash flow
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