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Product ‘Virality’ aka Getting HUGE
2.2.10
Monday, February 1, 2010
Who Am I?
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Tim O’ShaughnessyCEO/Co-founder of LivingSocial
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Platform manipulator
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MySpace hater
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Leading seller of goods in WashingtonDC
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Hopeful for no shadow
Pictures of children are much cuter
Monday, February 1, 2010
The key factors
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A) We connect people to things by building ‘viral’ appsQ) What does LivingSocial do?Q) Why do you keep putting ‘viral’ in quotes?A) Viral, to me, means “getting lots of free users in a hurry”.We don’t build ‘viral’ features, we have content people wantto share with their friendsA) When it can replace paid user acquisitionQ) When does viral become really, really important?
Monday, February 1, 2010
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