Proactive Social

Content Engages
Communities
Mark Drapeau
Innovative + Social +
Engagement
Microsoft U.S. Public Sector
 anti-social
A B C
E D
social engagement
 Social
engagement
is about
being social.

SHARING IS CARING.
 Public
diplomats

Actively shape the

communications
environment
 Influence =
Brand * Expertise * Trust

So...
What’s your brand?
Who are your experts?
Does anyone trust you?
 Are you
being
lethally
generous?
 The best offense
is a good
OFFENSE.

Proactively give to your

community without a
requirement to do so!
 Saying
“It’s not in my job
description”
is
NOT IN YOUR JOB
DESCRIPTION
Sometimes the
message is the
message.
Dominate the
community
information
spectrum.
 The saying goes...
Content is KING.
But MARKETING
ACHIEVE FULL-
SPECTRUM
is the QUEEN
DOMINANCE! (and she rules the
castle).
 Choose the
right tools for
the job.
Ignore the hype.
Experiment.
Fail small + safely.
 Metrics are answers
looking for problems.

Ask: Is what I’m doing

ADDING VALUE to the
COMMUNITY?
Don’t just feel
the pulse.

BE THE PULSE.
“Customer service
is public service.”

-Craig Newmark
 The bar is low.
Change people’s
expectations of
YOUR BRAND.
Plans are nothing
without ACTION.

Without RISK there

is no REWARD!!
 Mark Drapeau

Where very slide is

tweetable.

drapeaum@live.com @cheeky_geeky