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Ideation and ConceptingTechniquesTo Help You ConquerThe World
The Full Process
ParametersWhoWhatWhenWhereHowHomework Brainstorming Feedback Concepting BudgetingInOutWebPeopleOtherFocusPlayShareYes &Client
Customers
GoDeepBreakUpTellStoryPeopleDesignTechMaterialOther
Parameters
ParametersWhoWhatWhenWhereHow
Who’s the client/who’s the customer?Is this a campaign? A site? A product?What timeframe to bring it to life?Is this local, global, web-wide?How will the execution happen?
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