Evaluate the necessity of proper diversity management specifically for IndianOrganizations & market.
Analyze the present scenario by conducting surveys.
Evaluate the challenges and barriers for the proper diversity management based on theoutcome of the survey.
Suggesting innovative solutions to overcome the challenges identified.
Need of Need of Diversity Management – Introduction
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iversity and inclusion (D&I) are important topics for the 21
century, but what do they mean whyshould you care?
Today’s workplace is extremely diverse and becoming more so. It’s really about strategicpeople management of all employees.
D&I are also about leveraging workforce diversity to capture external marketopportunities. Consumer markets are segmented very finely by marketers; the more afirm can mirror its consumer markets the more likely it is to be able to ‘sense andrespond’ to consumer needs – a big potential competitive advantage.
Plus, D&I mean benefiting from broad access to the best value, highest quality and mostcompetitive goods and services through supplier diversity.In sum, diversity and inclusion are absolutely central to effectiveness. The talent that aorganization is able to attract , retain and support; the strength of employees’ commitment; thestrength of the organization’s position in the market place; indeed the organization’s overalleffectiveness, are all greatly influenced by how diversity is managed and underpin anorganization’s ability to deliver results.
Necessity of diversity management in India
India is known as “politically one country but socio-culturally many countries in one”. In India evenpeople from neighboring states are as different as trying to compare Karnataka to Italy whenconsidering language, style of dress, cultural dances, etc. As per studies in India the languageand culture changes ever 100 kilometers.From a media planning perspective, there are 5,600 daily newspapers, 15,000 weeklynewspapers, and 20,000 magazines in 21 languages across the country that planners mustnegotiate through when planning their media buys.To keep in pace with the changing needs of the world and to succeed India Inc's should keep inmind not only the demographics at their organization level, the challenge is also to have a broadspectrum of thought to manage at the market place. It is like a two edged sword. An optimalenvironment should be that which seeks to optimize the contributions of diverse workforce,suppliers and the communities where they work. It should reflect both the market place and the
Diversity Management – Methodology Adopted for Analysis
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Methodology adopted for analysis
As described above the diversity in the present Indian scenario (which is same in the globalaspects also) has been divided as two major categories:1. Diversity in Organization2. Diversity in Market Place
Figure – 1
The phase manner methodology was followed as described below:-
Phase 1 – Business Case Description
In this phase the problem areas were identified and an initial survey was conducted for coming upwith the factors on which the diversity management is based. These factors were considered asthe challenges being faced in the corporations to developing strategic initiatives.