They often outsource it to an accountant and never get to grips with their own ﬁnancials. Thisis a major mistake. Understanding your ﬁnancials is a key element to your overall businessstrategy. The good news is that anyone can do their own ﬁnancial projections. In thispresentation, we will cover how to construct your sales and expense assumptions then howto tie these in to your income, cash ﬂow and balance sheet projections.