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Transcript: Inbound Marketing by Brian Halligan and Dharmesh Shah

Hey this is Tal and we're going to be talking about the things in my head today.The first thing that we're going to be doing is a book review of inboundMarketing. I just finished it last night and overall I think it's a good book.There were five things that I'll like to say about it.First, it's an excellent overall primer on writing for the web. Not just content for your customers, but also creating content that gets found by the search engines.It does hearken a lot to Seth Godin’s Purple Cow for creating remarkablecontent and also brings up GaryVee about, about hustling.One of the fundamental premises about the book is that we are all now contentproducers.So, they bring up a great model for thinking about and hiring for the nextgeneration of marketers.They call it the DARC model.I would like to see a deeper dive on time management.I'll like to see some structure around how we can manage our time.Now obviously you're not going to get all that in one book and maybe HubSpotor Inbound Marketing University would have more information about that.I think that would be something really interesting to see.It has tips from the trenches at the end of every chapter like every other marketing book that's out there. And they're okay, you know, they're verysuccessful companies who have done everything right.