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AdAge AdNetwork and Exchange Guide

AdAge AdNetwork and Exchange Guide

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Ad networks
Ad networks

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Published by: jobsmiles on Feb 07, 2010
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05/11/2014

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SPECIAL ADVERTISING SECTION OF ADVERTISING AGE
THEBUYERS
GUIDETO
AD EXCHANGESAND NETWORKS
 April14,2008 
11
Exchanges
ADSDAQ Exchange 18Right Media Exchange 56
Networks
AdBrite 12Adconion Media Group 14AdGroups.com 16Burst Media 20Casale Media 22Complex Media Network 28CPX Interactive 30DRIVEpm Ad Network 32The Eggnetwork 34Epic Advertising 36Forbes Audience Network 38HispanoClick 40IDG TechNetwork 42Newspaper National Network 44Platform-A: AOL 46Platform-A: Tacoda 48Platform-A: Advertising.com 50Platform-A: Platform-A 52Revenue Science 54Specific Media 5824/7 Real Media 60Undertone Networks 62YuMe Video Ad Network 64
OtherIn-store ad network:
Catalina Targeted Advertising 24
Digital video network:
CBS Outernet 26
Choosingtherightadnetworkorexchangecanbedaunting.Marketersneedtobeconfidentthatthecompanytheyselectwillcarrytheirbrandmessagestotheaudiencestheywanttoreach—notdropthosemessagesinwherevertheresspacetowhoeverhappenstobeonthatsiteatthetime.AndWebsiteswanttobesurethattheyrealignedwiththerightpartnersaswell.Becausetherearesomanyfactorstoconsiderwhenchoosinganadnetworkorexchange,wehavegiveneachadvertiserinthisbuyer’sguideanopportunitytotalkaboutitsofferingstoaidyou,ourreaders,inchoosingthebestpartnerforyourneeds.Tohelpyoufurther,eachprofileincludesanat-a-glancesummaryofeachcompany,itscapabilitiesandhowitcanhelpyoureachtheaudiencesyouwant.
The Ad Network & Exchange Guide isalso available online. The online edition,sponsored by Adconion, features companyprofiles, including updates and links tokey information.To see the Ad Network & Exchange GuideOnline, go to:
[
brandedcontent.adage.com/ang
]
Jackie Ghedine
Advertising Director212-210-0725 jghedine@adage.com
Pete Roper
General Manager,Interactive212-210-0280proper@adage.com
Suzanne Hermalyn
Director, Custom MarketingSolutions508-497-8688shermalyn@adage.com
Karen Egolf
Editorial Director, CustomMarketing Solutions312-649-5239kegolf@adage.com
Richard K. Skews
Associate Editor
Barbara Knoll
Copy Editor
Jeanine Dunn
Art Director
Hara Allison
Graphics Director
Diane Maida
Production Manager
ONLINE GUIDE
 
SPECIALADVERTISINGSECTIONOFADVERTISINGAGE
ADNETWORK&EXCHANGEGUIDEADNETWORK
ADBRITE
Reach or targeting? Scale or transparency? Banners or text? Forget the debate—youdon’t have to make a trade-off. AdBrite has built a marketplace that brings mediabuyers the advantages of all the different models. There’s no reason you can’t havevast reach and also benefit from detailed, site-level transparency.Most advertisers—especially major consumer brands—care a lot about where theirmessage is displayed. Traditional, blind ad networks cannot offer site-level metrics,and this lack of transparency has been a key hurdle to determining the success rateof media buys. AdBrite has brought a new dimension of transparency into onlineadvertising by introducing the Internet’s first transparent auction model for displayadvertising.AdBrite’s marketplace offers advertisers site-level control on a network that is50,000 sites strong and growing. Every month AdBrite serves ads on 25 billionpages, reaching 85 million unique users in the U.S.AdBrite offers a full suite of ad formats, including standard banner and text ads, aswell as innovative, proprietary formats such as the Full Page Ad. AdBrite has beenan industry leader in developing formats for multimedia advertisers and socialnetworking sites.In early 2007, AdBrite developed BritePic and InVideo, ad formats for interactivephoto and video advertising, to supplement its standard text and IAB display units.Later that year, AdBrite’s rich-media Full Page Ad debuted as the industry’s firstactive interstitial ad, bringing the style and engagement of the magazine page ad
12
 April 14, 2008 
With an easy self-serve interface and full transparency, AdBritehas built a reputation as an ideal solution for specialty contentsites. AdBrite publishers use the network to monetize multiple adformat types, including innovative graphic and interstitial ads onthe same platform. As a publisher with AdBrite, you can set targetprices for your inventory and choose which ads appear on yoursite. AdBrite’s large, diverse base of quality publishers helpsadvertisers reach their target audiences across any audiencedemographic, content type, behavior or geography.AdBrite has established itself as a scale leader, helping major Webpublishers as well as specialty sites run relevant advertising andmaximize revenue yield. AdBrite provided ads to more than50,000 Web sites in February 2008, growing rapidly from 20,000sites in September 2006. Now, large branded publishers are takingadvantage of AdBrite’s transparent marketplace model more thanever before. Eight of the 20 largest comScore U.S. mediaproperties are currently partnering with AdBrite, and thousandsof new sites are joining the network each month.
[www.adbrite.com]
PUBLISHERS
The Internet’s ad marketplace
to the Internet. AdBrite was also the first major ad network to launch a FacebookApps Channel in October 2007, plugging developers of the Internet’s hottest socialnetwork directly into the online advertising marketplace.More and more agencies, blue-chip brand advertisers and direct marketers arefinding success with ad networks and ad exchanges. AdBrite not only provides astraightforward self-serve interface for advertisers that take a hands-on approach butalso has experienced account managers to assist clients running large campaigns.AdBrite is a large-scale, transparent ad marketplace that can bring you the best of both worlds.
AdBrite provides site-level transparency. Advertisers can see details for every site onwhich their ads have run, optimize their campaigns to increase exposure on the best-performing sites and pause underperforming or less desirable sites.
Male50.8%Female49.2%Under 1816.0%Under
$
25k8.9%
*Data based on comScore reports, January 2008.
AUDIENCE COMPOSITIONTHE ADBRITE NETWORK REACHES 85 MILLION UNIQUE USERS PER MONTH*
GENDER AGEINCOME
18-2415.3%25-3416.9%35-4420.8%45-5418.4%55+12.6%
$
25-39k9.4%
$
40-59k26.8%
$
60-75k12.1%
$
75-99k17.5%
$
100k+25.3%
ADBRITE
REACH
The fourth-largest ad network in monthlypage views (comScore), AdBrite reachesnearly 85 million unique viewers eachmonth. AdBrite serves ads on more than50,000 sites and is home to eight of thetop 20 U.S. media properties. This scaleallows advertisers to target the greatestpossible number of potential purchasers.Scale has also brought specialization toAdBrite’s marketplace, which featuresspecialty channels such as Entertainment,Women’s Lifestyle, Social Networking andSports & Outdoors. These channels reachmillions of unique users each monthwhile enabling savvy advertisers to focustheir buys by site content or user base.
TRANSPARENCY
AdBrite offers unrivaled site-leveltransparency to give you maximumcontrol over ad placements and campaignperformance.
TARGETING
Site-specific
Custom channels
Keyword
Geography
Income
Ethnicity
AD FORMATS
Graphical ads (standard IAB units)
Text ads
Full Page Ads (active interstitial)
BritePic—for still images
InVideo—for video
PRICING
Pricing is determined by real-timeauction. Pricing is CPM for graphical ads,CPC for text ads and CPV (cost-per-view)for Full Page Ads. We work closely withCPA advertisers to maximize campaignperformance.
CAMPAIGNMANAGEMENT
You can use AdBrite’s easy self-serveinterface to manage campaigns anytime.For larger campaigns, AdBrite designatesan account manager to optimize adspending effectively.
CONTACT
Jim BentonVP-Sales415-830-9970
 jbenton@adbrite.com

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