The banking sector is the life line of any modern economy. It is one of the important pillars of the financial system, which plays vital role in success /failure of an economy. Itis a well known fact that banks are one of the oldest financial intermediaries in thefinancial system. They play crucial role in the mobilization of deposits from anddisbarment of credit to various sector of the economy. The banking system reflects theeconomic health of the country.E-Commerce and E-banking are two buzzwords in today’s global commercial activities.E-Banking or electronic banking refers to conducting banking activities with the help of information technology. The use of internet and other e-channel increases the efficiencyof the banks by enabling them to deliver the bank services to the click of the mouse and by demolishing all the physical boundaries.As a student of S.V. Institute of management, Kadi, we got opportunity of invest our time of summer in HDFC Bank in palanpur branch. So that we can get the knowledge inthe world of practical management. It is very interesting task to prepare a summer project report but not so easy. So, in the context of these criteria we have analyzed
theawareness and perception of the customer towards the direct banking channel of HDFC Bank in palanpur city.
The purpose behind this report is to know the market practically, which differs from theoretical part.The report contains a number of features that we believe favorably distinguish them.Especially, we wish to mention that we have tried to keep language simple and straightand presentation of the entire matter as evidences by classification of topics in the partsand section and attempt.
Rajesh DesaiAshwin Chaudhary
S.V. Institute of Management, Kadi- 2 -