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Nacogdoches County Staples News Release 2-7-10

Nacogdoches County Staples News Release 2-7-10

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Published by: thepurplelumberjack on Feb 07, 2010
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Jackie Guzman, 561-998-1995 jguzman@tilsonpr.com
Staples Makes Goal Setting Easy for Small Businesses in 2010
 Launches “Staples StickK to It! Business Challenge” – A New Take on New Year’s Resolutions for the Office
Nacogdoches, TX. (Feb. 4, 2010)
– Setting New Year’s resolutions for the office is easier said than done. Onceclients start calling and deadlines loom, those wishful goals soon get lost in the daily grind of completing the tasksat hand.Staples(NASDAQ: SPLS), is now making it easy for small businesses to set, track and achieve professional goals. Teaming with the goal-setting experts atstickK.com, Staples is launching theStaples stickK to It! Business Challenge, a unique program to help small businesses prioritize and achieve their objectives for the New Year. Whether it’s one simple goal like organizing a desk or tackling larger challenges such as overhauling a business plan, Staples encourages professionals to sign up for theStaples stickK to It! Business Challengetocommit to improving their businesses today.The goals small businesses set in 2010, and their success in achieving them, are crucial to the nation’s economicrecovery. According to the 4th Annual Staples National Small Business Survey, more than 80 percent of small- business owners admit they don’t monitor their goal-setting or enlist the proper “coaches” and advisors to helpthem achieve their goals. As the economy turns around in 2010, small businesses will be eager to return to growthand jumpstart projects put on hold during the recession. Staples wants to make it easy for them to prioritize their objectives, and with the Staples stickK to it! Business Challenge, Staples is setting its own goal of changing thelives of one million small businesses by giving them a platform for success.
How It Works
  Now - April 12, small-business professionals will be able to log on towww.staples.com/goalsto sign-up for free
to be part of theStaples stickK to It! Business Challenge. To help achieve goals, users create a Commitment
Contract, a promise by a user to reach a goal. The Commitment Contract concept, based on incentives andaccountability, was invented by stickK.com after years of research in behavioral economics.“We’ve found that everyone starts off wanting to achieve their goal, but most of the time there is nothing out thereto make them stickK to their word,” said Ian Ayers, co-founder of stickK.com. “By entering into a commitmentcontract, backing out becomes harder – ‘commitment’ and ‘contract’ are two words that resonate with people andkeep them committed to achieving their goals.”

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