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Parkinsons Disease Society (Pds) Job Description Media

Parkinsons Disease Society (Pds) Job Description Media

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Published by: api-25900234 on Feb 07, 2010
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Working in the Communications team to promote the Parkinson’s Disease Society and itsactivities primarily through national, local and specialist trade media and to support thework of the charity.Write clear and concise copy for a range of audiences including the media.Work sensitively with case studies.Develop with other team members creative PR and communications campaigns.Work with the media, the Media Relations Manager and other Media and CommunicationsOfficers on reactive media enquiries.Assist in the development and implementation of projects and events organised
and or managed
by the Communications team.
Media Relations Manager 
Responsible for 
Main relationships
Communications Team, Directors, staff in Policy, Campaignsand Information (PCI), Fundraising, Research andthe Community Services Directorates (CSD)
Direct contacts
PDS Branches, PDS members, volunteers, health and socialcare professionals, fundraisers, external agencies, celebritiesand the media.
The Communications Department is responsible for the external profile of thecharity; planning and implementing a proactive communications strategy, working across theorganisation with Policy Campaigns & Information (PCI), Fundraising, Research andCommunity Services (CSD) Directorates.This includes media relations, co-ordinating communications activities, developing andpopularising the brand, developing and strengthening our campaigning activities andadvertising. It also includes the development and maintenance of the website and theresponsibility for internal communications.
4.SCOPE OF THE JOBA.Assist in the development, co-ordination and implementation of an effective publicrelations programme to support the Society’s communications objectives.B.Support the implementation of a proactive and reactive media relations programme.C.Develop and implement a plan for increasing the charity’s prominence in thehealthcare media and to increase coverage to promote its information and supportservices.D.Work with other members of the communications team and other directorates todeliver Parkinson’s Awareness Week.
 Job Description
E.Encourage excellence in, and support media communications activities at a regionallevel.5.DUTIES AND RESPONSIBILITIESAAssist in the development, co-ordination and implementation of an effective publicrelations programme to support the PDS’s communications aims.
Assist with the development, co-ordination and implementation of an externalpublicity programme for PDS initiatives and activities, collaborating with appropriatecolleagues.
Manage or assist in the management of other key events under the control of theCommunications team e.g. launches, visits etc.
Ensure the development and maintenance of promotional and exhibition materialsliaising with appropriate colleagues.
Build an understanding of Parkinson’s disease, the treatments available theadvances made in the area of medical research and the current health and socialcare issues.
Work with the Policy, Campaigns and Information Directorate, the CommunityServices Directorate and the media team, assisting in campaigning activities,providing media and communications expertise and developing materials asrequired.
BSupport the implementation of a proactive and reactive media relations programme.
Write high quality news releases, statements, articles and case studies on PDS, thecondition and people with Parkinson’s and copy for promotional materials. These willbe well researched, produced and disseminated to maximise on publicity.
Deal with day-to-day media enquiries.
Support the development and maintenance of a database of appropriate casestudies related to living with Parkinson’s.
Use and maintain all the media management systems including the media database.
Assist with the collation of news cuttings and evaluation of PR campaigns.
Assist with the updating of the home page of the website on a weekly basis.
Assist with the briefing of helpline staff and other staff around news stories which areexpected to prompt enquiries.
Take part in the out of hours media rota in association with other members of thecommunications department, to ensure that the views of the Society are always wellpresented to the media.
CDevelop and implement a plan for increasing the charity’s prominence in thehealthcare media and to increase coverage to promote its information and supportservices.
Develop and implement a media relations plan to position the charity in the healthand social care media.
Establish agreed PR plans with fundraising and the Media Relations Manager, andkeep these updated.
Build and maintain strong healthcare media contacts across trade and nationalmedia.
Build effective relationships with the Community Services Directorate, Professionalsteam and Advisory Services teams.
Look for and create opportunities for media coverage.
Develop strong case studies to exemplify the charity’s work.
Place features in relevant trade or consumer media.
 Job Description
DWork with other members of the communications team and other directorates todeliver Parkinson’s Awareness Week.
Working with other directorates as appropriate, and reporting to the Media RelationsManager, you will be involved with, and take responsibility for a number of the following:
Developing an appropriate theme or focus.
Putting together a project timeline and monitoring progress against objectives,timings and budget.
Communicating with branches and field staff at all stages in the run up to theweek.
Commissioning appropriate research.
Liaising with external suppliers to produce publicity materials and to mail keyaudiences (as required)
Ensuring media case studies are collated through all available channels andthrough requests in PDS publications.
Putting together media briefings for staff and media volunteers within branches.
Producing appropriate media materials, including press releases and articles.
Identifying target audiences and ‘selling in’ appropriately.
Ensuring monitoring and evaluation mechanisms are in place.
EEncourage excellence in communications and promotional activities at a regionallevel.
Give information to staff, branches and special interest groups on promotionalcampaigns as appropriate.
Advise staff, branches, volunteers and special interest groups on PR issues.
Attend branch forums and branch meetings to advice on PR issues in agreementwith the Media Relations Manager.
Develop, implement and disseminate the production of agreed PR materials for branches, special interest groups and staff, including posters, media guides andParkinson’s Awareness Week materials.
Contribute positively to the department and team meetings, team working andimplementing organisational priorities.
Be flexible within the broad remit of the post.
Take direction on projects and priorities, which may vary from time to time.
Abide by organisational policies and practices, including the equal opportunitiespolicy and code of conduct.
Be self servicing and able to act on own initiative where necessary.
Assist in administrative and promotional support at PDS fundraising events outsidenormal working hours e.g. Christmas Carol Concert, London Marathon.
Budgetary Limits:
Authorises expenditure within a budget to a limit of:
Signs contracts and contractual matters on behalf of PDS:
 Job Description

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