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Services Marketing - 1 : Introduction, Nature of Services Marketing

Services Marketing - 1 : Introduction, Nature of Services Marketing

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Published by Himansu S M
Introduction & Nature of Services Marketing : This is the No. 1 of a Series of Articles on Services Marketing to be taught to MBA students in Indian Business Schools.
Introduction & Nature of Services Marketing : This is the No. 1 of a Series of Articles on Services Marketing to be taught to MBA students in Indian Business Schools.

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Published by: Himansu S M on Feb 07, 2010
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04/25/2015

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