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l'Oreal Project marketing

l'Oreal Project marketing

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Published by pradeepsharma10

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Published by: pradeepsharma10 on Feb 07, 2010
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06/11/2014

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Project Report
Submitted To:
 
Submitted By:
Dr. Kartik Dave Pradeep Sharma (951) 1
 
 Acknowledgement
An Old Chinese proverb says:When eating your bamboo sprouts, remember the men who planted them. Now that my sprouts are ready to eat, it is time for me to express my deepestgratitude to all those who have made this possible.We wish to express our sincere gratitude to
Dr. Kartik Dave
who guided usand helped us from time to time to successfully conduct this research. Wethink her direction was the best thing that could happen to us and our project.We would also like to thank BIMTECH for letting us use the computer resources and library.We hope you enjoy reading the report as much as we enjoyed making it.
 
TABLE OF CONTENTS
2
 
1.Project Objective …………………………………………………………. 52.L’Oreal Introduction ……………………………………………………63.Introduction to Garnier …………………………………………….……... 93.1 Company Review 104.Hair care market analysis………………………………………………..... 114.1 Evaluation of shampoo in India 124.2 Current scenario of shampoo market 145.Skin care industry in India………………………………………………... 166.Study of 4P’S of Garnier………………………………………………..... 186.1 Hair care products 186.2 Skin care products 226.3Natural ingredients of Garnier 247. Promotion ….……………………………………………………………... 267.1 Relying on International Campaigning 287.2Promotion Strategy 328. Price ………………………………………………………………………. 359. Place ……………………………………………………………………..... 3810. Analysis of Indian market ………………………………………….......... 3911. SWOT Analysis ………………………………………………………….. 4012. Data Analysis …………………………………………………………. 41-5413. Conclusion …………………………………………………………….. 5514. Recommendation ……………………………………………………… 5615. Questionnaire------------------------------------------------------------------------ 57-5916. Reference ……………………………………………………………… 60
 
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abhiwantsurock added this note
plsss mail me this report asap......on abhigautam2@live.com
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