Social Media Marketing Package

Objectives
Leverage social media websites to provide increased brand exposure and web traffic in order to generate
more leads and engage in positive online public relations.

Strategy
Develop and execute a social media blueprint that properly engages client’s target audience though a
customized campaign, one-on-one advising, quality content creation and syndication and ongoing
communication monitoring.

Social Media Packages Basic Plus Standard Highly Relevant

Content Creation
Social Profiles Built 2 4 6
400 word articles written 4 8 16
Content Syndication
Number of Social Websites / Blogs 4 8 12
Number of Articles Syndicated 4 8 16
Social Bookmarking
Number of Social Websites 20 40 60
Monitoring Communication
1 Time Basic Basic Weekly or In Depth Weekly
Blog, News and Micro Blog Monitoring
Report Monthly or Monthly
Social Media Ready Website
Optimize Website for Social Media Not Included Home Page All Pages
Video Marketing
Number of Videos Syndicated Not Included 1 3
Video Network Syndication Not Included Top 10 Sites Top 20 Sites
Number of Keywords in Google Top 10 Not Included 2 keywords 6 keywords

Basic Plus - $500/month

For businesses interested in a short term marketing campaign. This package includes:
First Month:
 Facebook Page Creation, 5 Groups, 25 Friends
 Twitter Page Creation, 5 Lists, 25 Follows
 Specially-Tailored Social Media Getting Started Guide
 4 Blog Posts

Maintenance Months:
 Group, Friend, and Network Setup & Additions (5 Groups, 25 Friends/Followers)
 4 Blog Posts
 1 Weekly Link Post / Recommendation

Highly Relevant, Inc. 5405 Wilshire Blvd., Suite 290 | Los Angeles, CA 90036 | (323) 330-9590 | www.highlyrelevant.com 1
Standard - $1,000/month
For businesses interested in building, growing and protecting their brand online.
First Month:
 Facebook Page Creation, 10 Groups, 50 Friends
 Twitter Page Creation, 10 Lists, 50 Follows
 YouTube Page Creation, 10 Subscriptions
 Additional Social Network of your choice (LinkedIn, Myspace, FriendFeed, etc.)
 Specially-Tailored Social Media Getting Started Guide
 8 Blog Posts
 1 Video Syndicated
 25 Engagements with Friends/Followers
 Daily Status Updates

Maintenance Months:
 Group, Friend, and Network Setup & Additions (10 Groups, 50 Friends/Followers)
 8 Blog Posts
 1 Video Syndicated
 25 Engagements with Friends/Followers
 2 Weekly Link Post / Recommendation
 Daily Status Updates

Highly Relevant - $2,000/month

For businesses in need of help building a brand and managing its growth and reputation.
First Month:
 Facebook Page Creation, 15 Groups, 100 Friends
 Twitter Page Creation, 15 Lists, 100 Follows
 LinkedIn Page Creation, 15 Groups
 MySpace Page Creation, 15 Groups, 100 Friends
 YouTube Page Creation, 15 Subscriptions
 Additional Social Network of your choice (Meetup, FriendFeed, Bebo, etc.)
 Specially-Tailored Social Media Getting Started Guide
 16 Blog Posts
 3 Videos Syndicated
 50 Engagements with Friends/Followers
 Daily Status Updates

Maintenance Months:
 Group, Friend, and Network Setup & Additions (15 Groups, 100 Friends/Followers)
 16 Blog Posts
 3 Videos Syndicated
 25 Engagements with Friends/Followers
 4 Weekly Link Post / Recommendation
 Daily Status Updates

*All campaigns include monitoring communication, posting new content, syndication of content and videos
(provided by client), & running weekly / monthly reports. Custom campaigns are more comprehensive &
include promotional campaigns (such as contests and widgets) & viral video creation.

Highly Relevant, Inc. 5405 Wilshire Blvd., Suite 290 | Los Angeles, CA 90036 | (323) 330-9590 | www.highlyrelevant.com 2