D.

NISHA
IST MBA
 What is Advertising?



Any paid form of non
personal presentation
and promotion of ideas,
goods, or services by an
identified sponsor.

 My favorite Five ads

§ VODAFONE – Happy to help

§ PEPSI- Yeh dil maange more
§ SURF EXCEL- Daag acche hain
§ FEVICOL- toote dilo ke alawa sab
kuch jode fevicol
§ AMUL- The taste of India



 VODAFONE
1. Vodafone
 Concepts behind the Ad

Ø It has a high emotional appeal and the concept is

very creative.


Ø The ad is persuasive and the execution style

followed is musical.


Ø Children have often been used with imaginative

and excellent ideas in adverts creating a
lasting impact for the brands that they
endorse.
 Why I like this ad?

Ø
Ø The ad clearly depicts the message “Happy to Help”,
by showing the Pug every time helping the girl
wherever she goes.
Ø Also the use of Pug as Vodafone relates it with the
attributes of faithfulness.
Ø Vodafone as a brand in a subtle manner has
developed a trust, saying i am there, so go ahead
let your hair down.



2. PEPSI
 Concept behind this ad

Ø This ad is humorous


Ø Celebrity endorsement for this ad



Ø “Yeh hai Youngisthan meri jaan”-targeting youth as

prime customers.


Ø This ad was telecasted after the launch of koi mil

gaya and Lovestory 2050 that links the idea with
it-doosri duniya ka(ETS)
Ø
 Why I like this ad?

Ø This ad tempts me to take pepsi even if I am not feeling

thirsty
Ø The punch line ‘yeh dil maange’ more is very famous
amoung youth
Ø Use of celebrities as brand ambassador-that attracts
audience
Ø The main reason for my liking is-my favorite stars
Hrithik and is Sharukh endorse this brand



3. SURF EXCEL
 Concepts behind the ad
Ø The ad has important elements like appeal, desire,
conviction, simplicity and promise.
Ø The message of “Daag acche hain” is the different
approach being used by Surf which makes it
Clutter free.
Ø Using the brother-sister duo and brother trying to
make his sister happy is the successful emotional
concept being used from many years.
Ø The ad is humorous and has a sense of belonging
ness.
 Why I like this ad?
Ø
Ø The idea behind the ad is very catchy, and it certainly
adds ’’Recall’’ value.
Ø The ad reminds me of my childhood.
Ø Innocent love and bonding between kids is one of the
most endearing communication which appeals to
any target audience
Ø I personally think the tag line, ‘daag acche hai’
works, (though some may term it negative), is for
the fact that it denotes freedom to be

4. FEVICOL
 Concept behind the ad
Ø Fevicol ad used surrealistic visuals, presenting
fantastic scenes, unreal or distorted visuals
Ø The ad presented statements with new information at
the end i.e. they use visual taglines
Ø Fun are used heavily as the dominant tones in this
medium
Ø Ads creating a mood or image by fashioning a desire
for the product by appealing to the viewer’s
sensory/ emotional involvement.



 Why I like this ad
Ø The Idea of the fevicol adverts is very
simple and straightforward.
Ø I like the catchy tag line used by Fevicol
like
§ Yeh fevicol ka majbood jood hein
tootega nahi
§ toote dilo ke alawa sab kuch jode
fevicol.
§ fevicol aise jod lagaye acche se accha
na tod paaye.
5.AMUL
 Concept behind this ad
Ø Use of tag line ‘the taste of India’-shows patriotic
towards India
Ø Emotional and informative
Ø It beautifully presents all the products of Amul
Ø Executive style-Musical
Ø This ad is focusing rural India more in the end
Ø Its ad campaigns including “the country needs you.
Grow faster.” had a convincing impact on the
consumers.
Ø
 Why I like this ad

Ø Tempt me to eat amul product

Ø Music is catchy and easy comes in mind
Ø Patriotic feeling of belongingness to India
Ø The taste of Amul has not changed from the time I
was watching
Ø Use of Utterly-Butterly Girl is very
interesting
Ø I like the role Makkhan Singh, a sturdy
jovial cow (a cartoon character)

THANK YOU