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Diffusion of Innovation

Diffusion of Innovation

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Published by Aditya

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Published by: Aditya on Feb 08, 2010
Copyright:Attribution Non-commercial

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01/16/2013

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Diffusion of Innovation
 
 
Diffusion of Innovations
is a theory of how, why, and at what rate new ideas andtechnology spread through cultures. Theconcept was first studied by the FrenchsociologistGabriel Tarde(1890) and by German and Austrian anthropologists suchasFriedrich Ratzelor Leo Frobenius.
 
 
Why does this happen?
Macromarketing issuesValuable resources are wasted which might have been deployed towards more productive usesProducts that might have helped people do thingsmore productively or attain higher levels in their quality of life, fail to be usedSuccessful products are those that become
culturally anchored.

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