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Environment Influence on consumer behaviour

Environment Influence on consumer behaviour

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Published by Aditya

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Published by: Aditya on Feb 08, 2010
Copyright:Attribution Non-commercial

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06/21/2013

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Consumer Behavior 
 
Consumer Behavior Environmental influences
Environmental influencesEnvironmental influencesononconsumer behavior consumer behavior 
 
Consumer Behavior 
 
Consumer Behavior Environmental influences
Environmental influences
physical environment
: collection of nonhumanelements that comprise the field in which consumer  behavior occurs (spatial and nonspatial elements);
social environment
: all human activities andinteractions; – culture – subculture – social class – reference groups – family
 
Consumer Behavior 
 
Consumer Behavior Environmental influences
Dimensions of cultural variation(Hofstede 1980)
power distance
: degree to which human inequality (in terms of  prestige, wealth, power, etc.) is considered normal by the population of a country;
uncertainty avoidance
: degree to which people in a country prefer structured over unstructured situations (rigidity vs. flexibility);
individualism/collectivism
: degree to which people in a country prefer to act as individuals rather than as members of a group;
masculinity/femininity
: degree to which values such asassertiveness, performance, success and competition prevail over values such as quality of life, warm interpersonal relationships,service, care for the weak, and solidarity;

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