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Psychological Processes

Psychological Processes

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Published by Aditya

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Published by: Aditya on Feb 08, 2010
Copyright:Attribution Non-commercial

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08/23/2010

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Psychological Processes
 
 
What are these processes?
This refers to the psychological processesthat govern buying behaviour of individualsand groupsInformation ProcessingLearningInfluencing attitudes and Behaviour 
 
 
Information Processing
Exposure – 
achievement of proximity to astimulus to activate the senses
Attention
- allocation of processing capacity tostimulus
Comprehension – 
interpretation of stimulus
Acceptance – 
 persuasive impact of stimulus
Retention – 
transfer of stimulus interpretation tomemory

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