Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more ➡
Download
Standard view
Full view
of .
Add note
Save to My Library
Sync to mobile
Look up keyword
Like this
41Activity
×
0 of .
Results for:
No results containing your search query
P. 1
Super Bowl Social Media Results Feb 8, 2010

Super Bowl Social Media Results Feb 8, 2010

Ratings: (0)|Views: 11,299|Likes:
Published by news4043

More info:

Published by: news4043 on Feb 08, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, PPT, TXT or read online from Scribd
See More
See less

02/26/2013

pdf

text

original

 
Measuring the Effectiveness of Super Bowl Advertising using Social Media
Post-Game Chatter -Day One ResultsFebruary 8, 2010
 
Results Introduction
 Alterian¶s most recent survey indicates over 60% of marketers will spend more on socialmedia in the next year. Alterian tracked a final panel of 46 advertisers (44 of which advertised during the Super Bowl.)In total Alterian collected 161,870 conversations from December 1, 2009 throughFebruary 7, 2010 using the Alterian SM2 social media monitoring applicationTo provide the highest quality of conversations, Alterian limited all conversations to berelevant to Super Bowl Advertising.For comparative purposes, Alterian is releasing results for both the entire period from12/1/09-2/7/10 and just for Super Bowl Sunday. Alterian is releasing data on Total Number of Mentions, Social Engagement Index (³SEI´),Social Sentiment Engagement Index (³SSEI´), channel usage and sentiment.
 
Top Line Findings
Google took over the top spot on Super Bowl Sunday in terms of the Social EngagementIndex.Prior to Super Bowl Sunday, Pepsi held the top spot in SEI. After Super Bowl Sunday,Pepsi fell to third behind Google and Focus on the Family.When accounting for sentiment in the index, Anheuser Busch was first for the entireperiod and Doritos was first on Super Bowl Sunday
 ±Other Strong Performers on Super Bowl Sunday were Google, Mars\Snickers and Boost Mobile
Google had the most positive conversationsFocus on the Family had the most negative conversationsThe most used channel was Twitter with 68% of all conversations

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->