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Published by rahulppppp
Bsnl customer satifaction
Bsnl customer satifaction

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Published by: rahulppppp on Feb 09, 2010
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07/12/2013

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Customer satisfaction of Bsnl products MBA II 
nt 
 year major project 
 
MARKETING
According to marketing concept, an organization should try to provide products that satisfy customers' needs through a coordinated set of activities thatalso allows the organization to achieve its goals. Customers satisfaction isthe major focus of the Marketing concept .An organization should mustdetermine what customers want and use this information to create satisfying products The organization must also continue to alter ,adapt, and develop products to keep pace with customers- changing desires and preferences. The marketing concept emphasis that marketing begins andends with customers.The marketing concept is not a second definition of marketing .It is amanagement philosophy guiding an organization overall activities .This philosophy affects all organizational activities, not just Marketing.Production finance, accounting, personnel, and marketing departmentsmust work together. Today, businesses want to satisfy customers and build meaningful long term buyer-seller relationships. The termrelationship marketing refers to long term mutually beneficial arrangement inwhich boththe buyer and seller focus on value enhancement through the creation of moresatisfying exchanges.
 MG university
1 OURCollege,Kannur 
 
Customer satisfaction of Bsnl products MBA II 
nt 
 year major project 
To expedite exchanges and develop beneficial exchange relationships, firmmarketing managers must develop and manage marketing strategies. A marketingstrategy is a plan of action for developing, distributing, promoting, and pricing productsthat meets the needs of specific customers. The marketing strategy articulates the bestuse of the
firms' resources and tactics to met its objectives. To develop andmanage marketing strategies, marketers focus on several tasks:Selecting a target market, developing a marketing mix,assessing environmental forces,and managing marketing efforts effectively.A target market is a specific group of buyers on whose needsand wants a company focuses its marketing efforts. Marketing managers maydefine a target market as a vast number of people or as a relatively small group.A market opportunity exist when the right combination of circumstances and timing permit an organization to take action to reach a particular target market.
VALUE OF MARKETING
Every organization should follow/abide the values of Marketing. i.e.Ethics and Social responsibility.
 MG university
2 OURCollege,Kannur 
 
Customer satisfaction of Bsnl products MBA II 
nt 
 year major project 
ETHICS
Ethics may be one of the most misunderstood and controversialconcepts in marketing. Nevertheless, this concept and its application need to beexamined in order to support Marketing decisions that are acceptably and beneficial to the society.The term ethics relates to values and choices and focuses on standards,rules, and codes of conduct that govern the behavior of individuals.Marketing ethics refer to principles that define acceptable conduct inmarketing. The most basic ethical issues have been codified as laws andregulations to encourage marketers to conform to society'sexpectations of conduct. At a minimum, marketers are expected to obey theseslaws and regulations .however. It is important to realize that marketingethics goes beyond legal issues: ethical marketing decisions foster trust inmarketing relationship.Some marketers engage in ethical behavior because of enlightened self interest, or the expectation that ethics pays. These businesses believe that if they do not act in the public interest, the public and customers will strike back with restrictive regulations and legal action. Research has shown that thevalues of and examples set by the organization often have more influence onethical decisions in marketing than a persons own value.
 MG university
3 OURCollege,Kannur 

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i need a project like broad band services . but i dont have knowledge about this. thats why asking you can u help me for getting a project
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