Customer satisfaction of Bsnl products MBA II
year major project
To expedite exchanges and develop beneficial exchange relationships, firmmarketing managers must develop and manage marketing strategies. A marketingstrategy is a plan of action for developing, distributing, promoting, and pricing productsthat meets the needs of specific customers. The marketing strategy articulates the bestuse of the
firms' resources and tactics to met its objectives. To develop andmanage marketing strategies, marketers focus on several tasks:Selecting a target market, developing a marketing mix,assessing environmental forces,and managing marketing efforts effectively.A target market is a specific group of buyers on whose needsand wants a company focuses its marketing efforts. Marketing managers maydefine a target market as a vast number of people or as a relatively small group.A market opportunity exist when the right combination of circumstances and timing permit an organization to take action to reach a particular target market.
VALUE OF MARKETING
Every organization should follow/abide the values of Marketing. i.e.Ethics and Social responsibility.