Internal Integration requires internal marketing - keeping all staff informed and motivated about any new developments from new advertisements,to new corporate identities, new service standards, new strategic partners and soon.External Integration, on the other hand, requires external partners such asadvertising and PR agencies to work closely together to deliver a single seamlesssolution - a cohesive message - an integrated message.
Meaning Of Integrated Marketing Communications
“It is the coordination and integration of all marketingcommunications tools, avenues, and sources within a company into aseamless program that maximizes the impact on consumer and other endusers at a minimal cost.”
Integrated marketing communication represents a holisticview of marketing. Marketing communications is a subset of the overall subjectarea known as marketing. Marketing has a marketing mix that is made of price,