Commenting on the association with Kapil Dev, Mr. S. K. Mitra, Director, Financial Services,Aditya Birla Group and currently in charge of BSLI expressed, "The Birla Sun Life Insurance business distribution network is national in nature covering more than 1000 points across thecountry .We have made our entry in several tier I and tier II towns. It is therefore very importantfor the brand to connect at the grass root level and create trust. We believe that our associationwith Kapil Dev as our brand ambassador will help us create this connects in a shorter period of time. We therefore now have two strong connects — our parent brand Birla and our brandAmbassador Kapil Dev".Kapil Dev, also known as the Haryana Hurricane, was born on 6 January 1959 in Chandigarh.He played his first competitive game of cricket at the age of 13 years and made his test debut on16 October 1978 at Faisalabad against Pakistan. Kapil Dev remained India's top strike bowler for almost 15 years. His extraordinary test match figures of more than 5000 runs and 434 wicketsalong with 64 catches show that he was a world class cricketer and an all-rounder. He has raisedthe mantle of India to sporting glory by winning us the World Cup.In a study conducted by BSLI, Kapil Dev connected extremely well with the life insurancecategory and had high acceptance by the masses. Our survey suggests that he is seen as a verygood fit for the BSLI brand. He is very much loved and respected by a vast majority of the population.On 26 November 2006, Birla Sun Life hosted the annual golf tournament at the Chembur Golf Club in Mumbai where Kapil Dev participated.
About Birla Sun Life Insurance
Birla Sun Life Insurance Company Limited is a joint venture between the Aditya Birla Group,one of the largest business houses in India and Sun Life Financial Inc., a leading internationalfinancial services organization. The local knowledge of the Aditya Birla Group combined withthe expertise of Sun Life Financial Inc., offers a formidable protection for your future.Birla Sun Life Insurance (BSLI), in its five successful years of operations, has contributedsignificantly to the growth and development of the life insurance industry in India. It pioneeredthe launch of unit linked life insurance plans amongst the private players in India. It was the first player in the industry to sell its policies through the banc assurance route and through theinternet. It was the first private sector player to introduce a pure term plan in the Indian market.This was supported by sales practices which brought a degree of transparency that was entirely1